Wed.Sep 02, 2015

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Let Your Community's Best Members Find Your Next Members

Higher Logic

Growing community should be one of the most important tasks of an organization, but it can certainly be a challenge. Don’t feel like you have to carry that burden alone. One of the best ways to grow your community is to let your members unknowingly do the heavy lifting – there are no better advocates than members, even if they don’t realize their potential.

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The One Thing You Must Confront About Your Culture

Jamie Notter

Culture work has a way of skewing towards the ideal. We spend time fleshing out our core values, leadership principles, and an ideal vision of how awesome our organization is, or least how awesome it could be. And that's all fine, but it does not excuse us from needing to confront the most important thing about our culture: The truth. While you are working on the ideal, you MUST confront the reality of your culture.

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Helping Sponsors Turbocharge Through Activation

Velvet Chainsaw

Activation (or leverage) is the most misunderstood, yet most critical, success driver for sponsorship ROI. Savvy marketing professionals totally get activation. But most of our profession doesn’t. This is why many of us continue to sell non-emotional promotional opportunities and incorrectly call them sponsorship. We need to capitalize on this golden opportunity.

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Library Groups Seek to Support FCC in Net Neutrality Case

Associations Now

A coalition of library organizations has stepped into the legal showdown between the Federal Communications Commission and the telecommunications industry over open internet rules. The groups warn that a ruling favoring broadband providers could harm library services. As the Federal Communications Commission defends its net neutrality ruling in the courts, it has some big-name supporters from the world of libraries.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Healthy and Productive Nonprofit Meetings: What Does the Research Say?

Beth Kanter

Flickr Photo by Haldane Martin. How many meetings and conference calls did you have yesterday? Our work days are filled with meetings and conference calls with the intent of getting stuff done. But many meetings end up being a complete waste of time. That’s why we included a module in the Emerging Nonprofit Leaders peer learning group on meeting design and facilitation – and these days it is an important leadership skill.

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6 Great Readings for Labor Day and College Football’s Opening Weekend

SCD Group

Why a speaker shouldn’t “speak from the heart” — and a professional shouldn’t focus on passion… By Scott McKain via Create Distinction This is a really great article for association professionals! A key point: “The audience deserves your SKILL…not whatever condition your heart may be in at that particular juncture. And, they deserve the most skillful presenter that you can become.

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Starting a Trend? French Retailers Take Stand on Food Waste

Associations Now

With legislative pressure ramping up in France, several of the country’s retailers said last week that they would voluntarily donate leftover food to charity. Although the strategy could pick up steam in Europe, American groups remain focused on their own initiatives to curb food waste. Last week, French grocery stores put up a united front on the issue of food waste, possibly avoiding a mandate from lawmakers.

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3 Things To Know About Donor Behavior

Achieve

This article originally appeared on. Philantopic. on September 2, 2015. When I first got into fundraising, I executed campaigns without worrying too much about donors or spending a lot of time thinking about why or how they responded to particular strategies or appeals. Eventually, I realized that if development professionals really want to make a difference in their organization’s ability to raise money, they not only need to think about their donors, they need to understand how the donor brain

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Wednesday Buzz: The Price of Looking Too Nice

Associations Now

When designing newsletters, flyers, or other promotional materials for your organization, should you have to be worried about things looking “too professional?” Plus: A seven-step strategy-development template. Nonprofit marketing expert Kivi Leroux Miller presents a nightmare scenario for designers in her latest blog post : An executive looks over the materials you’ve put together for an event or a donor campaign, hands them back, and says they look too good. “The theory

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Meeting Planning for Today: Checklists & Timelines Don't Get It Done Anymore

Tom Morrison

This past week I noticed some conversation on ASAE's Collaborate from people looking for sample checklists and timelines to produce successful meetings. I want to take another route than a checklist or timeline. I discovered this planning route years ago, it is one that leaves no detail unturned and drives innovation in the process. We used a checklist many years ago and did away with it.

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