Wed.Mar 08, 2017

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How Much Is Too Much for a Membership Dues Increase?

Associations Now

Whether you increase dues as needed or adjust the rate annually, it’s important to ask: How much is too much for membership dues? Last week, Costco, the second-largest retailer in the United States, announced that it would be increasing member dues for the first time in six years , mainly due to disappointing earnings results. The increase is modest—$5 more if you’re a baseline member and $10 more if you’re a premium member.

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Kickstart a Video Campaign with this Simple Process

Forj

I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. Videos are a great way to reach your audience and resonate on a personal level. In our current world, we are so removed from actual interactions day-to-day. However, video allows for a personal experience and interaction from the comfort of your desktop.

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New Collaborative Aims to Keep Independent College Stores Independent

Associations Now

As colleges and universities continue a trend toward leasing campus bookstores to large chain operators, the National Association of College Stores is launching an initiative to help independent stores keep their place in the market. With major market shifts challenging its members, the National Association of College Stores has launched a new initiative to boost independent campus stores at a time when many colleges and universities are turning their stores over to large chain retailers like Ba

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How to Streamline Online Event Registration

Membersuite

Today, we welcome a guest post from Kate Dodd at Expo Logic. If you're looking for more ways to streamline your next event, you can contact them at solutions@expologic.com. When it comes to making online purchases, customers want it to be quick, easy and straight-forward. The same is true with event registration. Here are some tips for streamlining your registration process and giving your customers a great purchase experience.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Eating Disorders Group Wraps Up Successful Awareness Week

Associations Now

The National Eating Disorders Association closed out its National Eating Disorders Awareness Week with a PSA from singer-songwriter Kesha. It also collaborated with Instagram on a new campaign. This year’s National Eating Disorders Awareness Week, spearheaded by the National Eating Disorders Association, wrapped with a PSA from singer-songwriter Kesha.

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Wednesday Buzz: How Millennials Are Changing Business Travel

Associations Now

Young professionals’ impact on the working world extends outside the office to their business travel habits. Also: reflections for associations on International Women’s Day. As millennials make up a more and more of the workforce, this digitally obsessed demographic is shifting business travel trends. Condé Nast Traveler recently took a look at the habits, attitudes, and generational characteristics of the new crop of business travelers.

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Travel, Meetings Industry Groups Raise Concerns Over Revised Travel Ban

Associations Now

While crediting the Trump administration for taking a more thoughtful approach with its updated immigration executive order, industry groups in the meetings and travel sectors—including ASAE—emphasized the need for a balance on security and travel issues. The “Travel Ban 2.0,” as the Trump administration’s updated immigration order has come to be known, is getting better reviews than its initial version, particularly by tempering some of its more dramatic effects for permanent reside