How Much Is Too Much for a Membership Dues Increase?
Associations Now
MARCH 8, 2017
Whether you increase dues as needed or adjust the rate annually, it’s important to ask: How much is too much for membership dues? Last week, Costco, the second-largest retailer in the United States, announced that it would be increasing member dues for the first time in six years , mainly due to disappointing earnings results. The increase is modest—$5 more if you’re a baseline member and $10 more if you’re a premium member.
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