Higher Logic

FEBRUARY 3, 2016

So, you want to be a community manager. Since “community management” is such an umbrella term, encompassing many things, it can be hard to know exactly what to highlight in your resume -- or even know if you’re qualified for the job. Many community manager titles are simply that: “Community Manager.” Although it’s a vague, broad title, most community management positions benefit from a similar background and skillset, even if there are specific nuances to each individual role.

Social Media 146

Social Media Event Planning Content Tools 146

Associations Now

FEBRUARY 3, 2016

Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas, including great questions for member research and the power of delegating metric measurement to staff. Here’s a new membership metric for your association to track: retention rates. Yes, rates, plural.

Connecticut 63

Connecticut New Jersey New York Member Research 63

Idea Architects

FEBRUARY 3, 2016

Are you engaged with engagement ? Engagement. It’s been all t he rage the past few years as both for-profit companies and nonprofit organizations look for ways to create with their customers or members what we once called “stickiness”. Gallup's work on employee engagement has a l so generated significant attention for the concept. Much of the customer or member engagement emphasis, perhaps rightly so, has focused on activity-based metrics as the primary engagement indicator : liking posts on Fac

Committee 60

Committee Products Report Member Engagement 60

Associations Now

FEBRUARY 3, 2016

The American Heart Association has a mission: rid the world of heart disease. Now its team is bringing that goal to the office. The American Heart Association (AHA) announced a new workplace-focused program in conjunction with IBM Watson to carry out its mission of improving heart health. The Workplace Health Solutions program, featuring the Workplace Health Achievement Index, will assess the heart health of individual employees as well as a company’s overall health culture.

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Survey Leadership Team Products 46

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Member Engagement

Beth Kanter

FEBRUARY 3, 2016

My colleague, Derrick Feldman, has just published a new book, “ Social Movements for Good ,” a guidebook for driving change, by taking advantage of the social “currency” that makes movements go viral. If you don’t know Derrick, he has spent a career showing organizations how to best reach donors, activists, and employees, and engage a new generation of supporters.

Case Study 29

Case Study Library Tips Tools 29

Vanguard Tech

FEBRUARY 3, 2016

Website and association management software integrations are a lot like sex when you’re a teenager… everyone talks about it, it seems like everyone is doing it, and you think they are doing it more and better than you. But it doesn’t need to be that way. Just like we all matured (or some of us did) and learned better, there is a route to “integration maturity.

Tips 76

Tips Software Association Management Strategy 76

Associations Now

FEBRUARY 3, 2016

Groups in the airline industry say that it’s been too long since Congress took a look at the state of the industry, so the groups have called for the Chamber to research the issue for the first time in more than two decades. Is the state of the airline industry where it should be these days? And how is all that industry consolidation affecting the sector?

Memphis 40

Memphis America Price Committee 40

Associations Now

FEBRUARY 3, 2016

An avocado trade group is returning to the Super Bowl with its second ad and a bolder vision. Plus: the story behind Uber’s big rebranding. Last year the trade group Avocados From Mexico took a big, expensive risk and entered the competitive arena of Super Bowl advertising. Surrounded by flashy beer ads, big-budget movie trailers, and celebrity spokespeople, the group’s first ad proved successful.

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Project Analysis America Social Media 40