Associations Now

JANUARY 25, 2017

The National Sleep Foundation released a report that outlines the key indicators of a good night’s sleep. With it, NSF hopes to provide consumers with some context to the data they are receiving from their sleep-tracking devices. Have you ever woken up in the morning and felt like you didn’t get a good night’s sleep? A Fitbit or another sleep-tracking device can quantify why you feel tired, for instance, showing you the amount of time you spent restless or awake.

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Press Release Guidelines Course Report 74

Effective Database

JANUARY 25, 2017

When I talk with software vendors who are new to the association space (or at least new to me!), I always ask them: “What is your customer sweetspot?” What I mean by that is, what does your ideal association customer look like? Associations come in all shapes and sizes, and it’s very unusual that a software vendor can serve all segments of the association market.

Software 43

Software Industry Marketing 43

Associations Now

JANUARY 25, 2017

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. Generation Z, it’s said, will be even more digitally savvy and globally focused. This blog post marks the date on which I begin to feel old. Last week, I learned that my generation, which I thought was the young and cool one, is now old news.

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millennials Ohio Membership Management Survey 63

Effective Database

JANUARY 25, 2017

When I talk with software vendors who are new to the association space (or at least new to me!), I always ask them: “What is your customer sweetspot?” What I mean by that is, what does your ideal association customer look like? Associations come in all shapes and sizes, and it’s very unusual that a software vendor can serve all segments of the association market.

Software 40

Software Industry Marketing 40

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Associations Now

JANUARY 25, 2017

New research from Airlines Reporting Corp. and Expedia makes the case that the tough parameters of business travel have made weekdays a bad time to book trips. Instead, the study recommends Saturday or Sunday—though not everyone’s convinced. If you’re looking to buy a plane ticket to your next big event, you might want to wait until either Saturday or Sunday, a few weeks out.

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Philadelphia Price Report Strategy 62

Associations Now

JANUARY 25, 2017

A new report from TechUK highlights a spate of policy areas where it says the British government must give guidance to protect the digital sector from the worst of the Brexit. A major British technology group has a warning for its members: Brexit could prove a huge problem for the industry if it goes the wrong way. A new report from TechUK, with the help of Frontier Economics, makes the case that, even though the technology sector is strong, it is not immune to the challenges of the United Kingd

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Report Industry Technology Products 52

Associations Now

JANUARY 25, 2017

A startup’s app attempts to change the way companies do business travel. Also: Smart ways to get more engagement in your next project. Booking business travel can be a huge hassle, but a new app called TripActions aims to make it easier and cheaper. The app bills itself as a travel solution for companies looking to streamline their administrative processes.

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California Project Video Social Media 40

Associations Now

JANUARY 25, 2017

Having faced public criticism in recent years over drug prices and other controversies, PhRMA is hoping to recalibrate the industry’s place in the healthcare discussion with a broad-scale advertising campaign. The Pharmaceutical Research and Manufacturers of America is getting bold with its latest marketing endeavor. On Tuesday, PhRMA announced its latest campaign, titled Go Boldly (or, as they’ve styled it, GO BOLDLY ), with the goal of highlighting the good work that the industry’s rank and fi

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Price America Industry Marketing 46