Thu.May 21, 2015

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The Upside of Failure

Associations Now

New research provides an argument for not succeeding. Coming up just short of a goal might actually prove more motivational in achieving a different goal than having been successful the first go-around. It’s graduation season and the time when celebrities and public figures take to podiums across the country to deliver the time-honored commencement address.

Class 87
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Four Ways To Attract NextGen Conference Participants

Velvet Chainsaw

Attracting the next generation of participants is an urgent priority for most professional conference organizers. Too often we think that means injecting conference botox to give our event a more youthful, trendy hip vibe. Yet it is much more than giving our conference a face-lift. The Conference Demographic Bell Curve. Recently, I was involved in analyzing attendance demographics for an organization.

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Robert Gates: Boy Scouts Should Drop Ban on Gay Leaders

Associations Now

The Boy Scouts of America’s president, who as Defense secretary played a pivotal role in ending the military’s “don’t ask, don’t tell” policy, announced the organization will not take any action against local chapters that allowed gay adults to be scout leaders. He called the current membership restriction unsustainable.

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Beekeeper Group Opens New Hive

Beekeeper Group

The paint is dry and the dust has settled – Beekeeper Group has officially moved into its new offices. Just like bees in nature we knew our old hive was too small, so we swarmed off and started a new one. The new space is at 1101 14th Street NW in downtown Washington and has an “urban agricultural” vibe using reclaimed barn wood walls to accent the open floor plan and industrial garage door dividers.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Conference Circuit: Campus Wellness

Associations Now

Rundown Attendees: 1,900. Education Sessions: 150. Exhibit Time: 14.5 hours. The American College Health Association opens its 2015 Annual Meeting early next week. This year’s focus: health equality among students. College health professionals are Florida-bound for the American College Health Association’s 2015 Annual Meeting. On tap are 150 education sessions and discussions to help attendees increase knowledge, update professional skills, and share their own expertise in student health.

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Thursday Buzz: A Day of Red Noses

Associations Now

NBC’s Red Nose Day telecast aims to raise funds for a children’s charity through major celebrity star power. Also: The on-demand workforce is booming, but its members have found that flexible employment isn’t all it’s cracked up to be. If you’ve been wondering why celebrities like Kim Kardashian and Sam Smith have been sporting red noses recently, the answer is literally Must See TV.” The British charity Comic Relief is bringing its famous Red Nose Day charity

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Help Wanted: Find Your Next Marketing and Communications Star

Associations Now

Associations wants to hire people who have the savvy and skills to thrive in today’s evolving marcomm environment. Here’s how to find your next superstar. I’m sure you can relate to this scenario: It’s Friday afternoon, and it has been a relatively calm week. No fires to put out—and you actually made some progress on one of your long-term projects. Then, at 4:15, someone on your team pops her head into your office and says, “Hi.

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Proposal to Change New Jersey’s Self-Serve Gas Law Fuels Debate

Associations Now

New Jersey is one of just two states to require full-service gas pumps—something a key association in the state hopes to change. Problem is, a prominent lawmaker is fighting new legislation tooth and nail. Who will run out of fuel first? Full-service gas is such a fact of life in the Garden State that a popular slogan there claims that “Jersey girls don’t pump gas.” Not that everyone wants it that way anymore.