Eric Lanke

JULY 6, 2015

but are we doing the right things?" This is a borrowed quote that one of my Board members said during our recent strategic planning retreat. It was after my presentation on this year's action plan--the one I mentioned in a previous post , where I presented all the things that had gone well for us and a few of the areas in which we have fallen short.

Leadership 100

Leadership Industry Revenue Conference 100

Associations Now

JULY 6, 2015

Association leaders can learn plenty from a series of public talks about on-the-job failures. But some ways of opening up about mistakes are better than others. Own your mistakes. Every leader gets told to do that. But would you be willing to own them onstage in front of strangers? How about in front of your members? The latest issue of the Stanford Social Innovation Review reports on a recent trend of TED Talk- and Ignite-style events in which entrepreneurs share their shortcomings and failures

California 87

California Innovation Review Report 87

Slice-Works

JULY 6, 2015

© Thinkstock. I once heard someone compare the conversation on Twitter to that of a cocktail party—short interactions meant to make a quick impression. Where’s the value in that? There may be more than meets the eye. Consider some of these facts gathered by a recent survey released by Edison Research. The full study of over 1,700 respondents is 49 pages of information, graphs and data.

How To 41

How To Maine Products Revenue 41

Associations Now

JULY 6, 2015

Upping the Ante So just how much better will a casino-goer’s chances be of winning big if they find themselves sitting at a skills-based game? According to Marcus Prater, executive director of the Association of Gaming Equipment Manufacturers, skilled shooters and candy crushers could up their odds big time. “The way I explain it is, it can be as simple as everyone who sits down at a standard slot machine gets an 80-85 percent payback—so 85 cents of every dollar wagered is returned to the player

Nevada 83

Nevada America Revenue Industry 83

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Member Engagement

Tom Morrison

JULY 6, 2015

There are many in the world of associations who are preaching against the world of associations. They are claiming that associations don't work, they are out of touch, people don't want to pay dues and the membership model doesn't work. They couldn't be farther from the truth. The association model is the STRONGEST model for assimilating people for a cause.

Social Media 40

Social Media Technology Revenue Cost 40

Slice-Works

JULY 6, 2015

© Thinkstock. I once heard someone compare the conversation on Twitter to that of a cocktail party—short interactions meant to make a quick impression. Where’s the value in that? There may be more than meets the eye. Consider some of these facts gathered by a recent survey released by Edison Research. The full study of over 1,700 respondents is 49 pages of information, graphs and data.

How To 28

How To Maine Products Revenue 28

Associations Now

JULY 6, 2015

The Finance Brokers Association of Australia is riding high these days after a promotion for new students proved hugely successful in driving member growth. Now, FBAA is eyeing where to go next. Getting students interested in becoming a financial broker doesn’t sound like the easiest thing in the world, but an Australian trade group has somehow figured out a way.

Video 74

Video Industry Marketing Organization 74

Associations Now

JULY 6, 2015

A newly signed law in California says parents cannot turn down a vaccination for their children for religious reasons or personal beliefs. The national debate over vaccination showed its true colors in the state—and associations were there every step of the way. The fight over childhood vaccination in California was nearly as intense as the diseases public health officials are looking to prevent, and associations played key roles throughout the process.

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West Virginia California Sacramento Mississippi 68

Associations Now

JULY 6, 2015

A fatal zip-line accident involving a 12-year-old girl in North Carolina has legislators talking regulation at the state level. The activity, which has grown popular in recent years, is largely regulated by association-based certification in most states. When the zip lines are working properly and are fully secure, the devices can offer excitement to thrill-seekers.

North Carolina 66

North Carolina Industry Raleigh Charlotte 66

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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