Reid All About it
FEBRUARY 10, 2017
My Valentine wish: Love reign o’er all of you. Before we get to the upcoming week’s webinars and learning events, here are a few of my favorite reads and some news from this week. In her work with associations, Amanda Kaiser has talked with hundreds of members about their conference experience. Read about some of their gripes and her suggested solutions.
Higher Logic
FEBRUARY 10, 2017
According to the new Business Impact of Online Communities Study by Leader Networks, which surveyed hundreds of communities, about 35 percent of community leaders surveyed said they lack meaningful metrics to report success in business terms. That’s a sizeable number. While we may not do a great job of tracking our community’s competitive advantage and revenue/cost savings right now, one thing is clear: communities have impact.
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Reid All About it
FEBRUARY 10, 2017
My Valentine wish: Love reign o’er all of you. Before we get to the upcoming week’s webinars and learning events, here are a few of my favorite reads and some news from this week. In her work with associations, Amanda Kaiser has talked with hundreds of members about their conference experience. Read about some of their gripes and her suggested solutions.
Associations Now
FEBRUARY 10, 2017
Research shows that Americans love loyalty programs, which means that your conference attendees and exhibitors do too. Some ideas on how to start rewarding your loyal customers. Who doesn’t like free or discounted things? I am always excited to earn a free drink at Starbucks, or that CVS coupon, or that hotel stay that satisfies my itch to get out of the city for a long weekend.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Association Adviser
FEBRUARY 10, 2017
Aaron D. Wolowiec, MSA, CAE, CMP, CTA, Event Garde. Editor’s Note: Before your association decides to modify or expand its slate of events, consider stepping back to conduct an audit of what is working well for your members and other stakeholders, and what could use some improvements. Aaron Wolowiec of Event Garde shares seven tips below for objectively and thoughtfully auditing your learning-oriented events.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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SilkStart
FEBRUARY 10, 2017
How do you attract and retain the attention of newcomers in your industry? How do you convert event guests into paying members? The answers are in the value of your membership. Simply put, it’s how you convince new members join your association, and ensure existing members continue to renew. As an integrated membership management software solution, SilkStart has the tools you need to enhance or redefine your association’s value proposition and keep growing.
Associations Now
FEBRUARY 10, 2017
The SHRM Foundation and the National Association of Veteran-Serving Organizations are marshaling their expertise on HR and veterans issues to improve veteran employment. For many veterans, the transition from military to civilian employment is difficult. To ease this transition and better equip employers to hire and retain veterans, the Society for Human Resource Management Foundation and the National Association of Veteran-Serving Organizations (NAVSO) teamed up to launch the Integrating and En
Associations Now
FEBRUARY 10, 2017
The Academy of Managed Care Pharmacy uses a mentoring program that incentivizes conference attendance and provides members with opportunities to network and recruit new staff. How to hack it? The Academy of Managed Care Pharmacy (AMCP) saw an opportunity to increase event participation and onboard student members at its semi-annual meetings. The membership department created a conference buddy system that paired experienced members with new members, mainly student pharmacists and young practitio
Associations Now
FEBRUARY 10, 2017
With a major advocacy group finding value in the well-known Y Combinator accelerator, now might be a good time to see if there are ideas you can borrow from accelerators in your own ideation process. The startup accelerator Y Combinator is famous for proving an able launching pad for some of Silicon Valley’s most famous companies, including Reddit, Dropbox, and Airbnb.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
FEBRUARY 10, 2017
The world is changing, and because of that, associations are facing several obstacles that they’ll need to overcome. Also: How to create content optimized for short attention spans. Change is hard. But we all know associations have to adapt to industry and societal forces to stay relevant and valuable to members. While organizations may be straining against change for hundreds of reasons, Velvet Chainsaw Consulting’s Midcourse Corrections Blog points out six common 21st-century challenges that m
Associations Now
FEBRUARY 10, 2017
The Entertainment Software Association has long put on a tradeshow so cool that the public has wanted in on the gaming action. This year, it’ll let them into E3—while being mindful of the new dynamic it creates. The high point of the videogame industry’s year isn’t going to be hidden from the public’s eyes for much longer. This week, the Entertainment Software Association announced it was making room for the public to take part in its annual E3 meeting, expanding the tradeshow to allow for as ma
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