Fri.Sep 12, 2014

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Back to School Behavior, Magnetic Membership and More

Wild Apricot

'This week''s link round-up offers four posts on: kick-starting your board, creating member value, fine-tuning your events website, and checking your new appeal letter.

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What Customers Prefer (Friday Quote)

Jamie Notter

'Today’s Friday Quote is from an article in Harvard Business Review by Darrell Rigby on the need to fuse the digital and brick-and-mortar operations of retail. It’s a useful reminder that organizations–still–are putting themselves at the center of the universe, and that’s not going to continue to pay off. Here we are, a quarter century into the digital revolution, yet many companies still agonize over whether to invest significant resources in digital capabilities.

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Experiential Learning: Another Meetings Must

Associations Now

'Your attendees don’t just want to sit back and watch speakers present. They want to be part of the action and have an immersive experience. Making that happen will mean deeper engagement and more satisfied conference attendees. A few nights ago I found myself with an empty DVR and nothing too appealing On Demand, so I was forced to watch TV with commercials (yikes!).

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Declining Sponsorship Dollars? Here Is How To Increase The Value!

Velvet Chainsaw

'Are you whining about declining sponsorship dollars? What are you doing to enhance your relationships with sponsors. And keep them close? Velvet Chainsaw’s VP, Expo/Sponsor Sales & Activation, Donna Kastner, talks with PSAV’s The Intersection on increasing sponsorship value. What are you doing to increase sponsorship value? What challenges do you face with your conference sponsorships?

How To 78
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Country Music Gets Its Own Startup Accelerator

Associations Now

'The Country Music Association, the primary trade group for country music—which you may know from ITS popular awards show—is joining forces with an entrepreneurial group to bring music-focused startups to Nashville. Don’t let the cowboy hats fool you—Nashville isn’t afraid of tech by any means. Working with the Nashville Entrepreneur Center (EC), the Country Music Association (CMA) announced this week a plan to launch a startup accelerator focused on the music industry.

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Friday Buzz: Chromebooks Learn to Speak Android

Associations Now

'Google’s barebones desktop platform learns a few tricks from its mobile platform. Also: some impressive print ads that might inspire you. Maybe the Chromebook was a Trojan horse this whole time. Google’s relatively low-powered laptop, which until now had mostly been a platform for web browsing and virtualization , is getting a few Android apps —in other words, Google is starting to leverage its mobile ecosystem for its desktop platform.

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Professors’ Group: “Trigger Warnings” Threaten Academic Freedom

Associations Now

'Arguing that preemptive messages warning of potentially offensive material are “infantilizing and anti-intellectual,” the American Association of University Professors has taken a tough stance against trigger warnings, an online phenomenon that’s starting to take hold in academia. It’s a trend that got its start on blogs, and it’s starting to influence education at the college level.