Wild Apricot
APRIL 26, 2016
In the nonprofit world, there are many people willing to work with your organization, but inspiring volunteers to become leaders from within is another task in itself.
Aaron Wolowiec
APRIL 26, 2016
Lowell Aplebaum. In anticipation of the ASAE Annual Meeting and Exposition , which will be held Aug. 13-16 in Salt Lake City, Utah, we’ll be providing some tips on how to maximize your experience. To start us off, Lowell Aplebaum shares his advice. Follow him on Twitter at @LowellMatthew. Do you have some tips to share? Email Kristen Parker at Kristen@eventgarde.com.
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Smooth The Path
APRIL 26, 2016
Particularly in my early career I divided myself. At work there was work-Amanda. At home there was not-at-work Amanda. It seems, today, there is more acceptance of a softer divide for all professionals. In fact a growing freelance community and more work-from-home privileges for many professionals suggest that more of us are looking for a less harsh divide between our work selves and our home selves.
Associations Now
APRIL 26, 2016
The Society of Health and Physical Educators prioritizes activity, and the group has devised a way to ensure that members stay involved even after they’ve retired. What is it? Given that the Society of Health and Physical Educators (SHAPE) is the largest organization of its kind in the United States, it represents a broad range of members. There are new entrants to the field, established professionals, and retirees.
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Membersuite
APRIL 26, 2016
As an association executive, chances are that you’ve heard how important it is to retain members - over and over. Without members, your association is nothing. This concept is something that probably keeps you up at night. Associations get so fixated on retaining members, that they may forget how to effectively recruit them. Running an association is like running a business, there is a strategy for everything.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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SCD Group
APRIL 26, 2016
Guest Post by Laura Ward, Director, User Experience Design, PayPal [Editor's Note: Laura Ward is the daughter of my late friend/boyhood neighbor Dan Reuwee. When I read her leadership post on Facebook, it seemed to offer valuable advice for association and nonprofit leaders. She gave me permission to post her notes here.] I recently met a terrific young designer at a networking dinner.
Associations Now
APRIL 26, 2016
Creating an online community from scratch requires a lot of planning, and failing to put the right foundation in place for the community to thrive can cause problems down the road. That’s the thought process behind a fledgling competitor to Reddit, and it should be your strategy, too. Nearly a year ago, the online community icon Reddit fell on hard times , with executives in conflict with its own users, who raised questions about why certain employees were getting laid off.
Associations Now
APRIL 26, 2016
Don’t let your approach to member marketing stagnate—switch up your strategies every once in a while. Also: Dropbox eyes a plan to make cloud storage a little less painful on your hard drive. The challenging part about attracting new members is that the same old tactics won’t always work, no matter how effective they once were. Sometimes, you have to cut bait and then start over with a fresh new hook.
Associations Now
APRIL 26, 2016
The American Heart Association, with the help of food service provider Aramark, launched a program to help single mothers prepare healthier meals for their households. A new program from the American Heart Association (AHA) and food service provider Aramark aims to promote healthy eating and cooking among underserved communities. The 12-week pilot program, which focuses on single-mother or single-guardian households, will launch in Philadelphia, Chicago, and Houston and provide training in prepa
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
APRIL 26, 2016
What’s up with Costco and Amazon Prime these days? The for-profit membership models, which have proved hugely profitable for these companies in recent years, appear to be headed toward a transition. Also worth watching: a membership-driven food-delivery startup. Companies like Amazon and Costco don’t operate exactly like associations, obviously, but their member-driven business models are worth studying every once in a while.
Associations Now
APRIL 26, 2016
To help grocery manufacturers assess their risk of getting adulterated food, the Grocery Manufacturers Association is deploying new a vulnerability assessment tool. So-called food fraud—such as melamine in infant formula and pomegranate juice cut with grape juice—can be difficult to detect, but the Grocery Manufacturers Association is hoping to make it a little easier.
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