Wild Apricot

AUGUST 19, 2015

Becoming a CAE and signing up for our Expert Webinars is an excellent way to stay on top of your game by gaining insights from the experts, plus you’ll be working towards your CAE designation.

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Associations Now

AUGUST 19, 2015

A new industry benchmarking study shows more associations grew in members in 2014 than shrank, but less so than the year before. Here’s what that and other data in the report say about growth in associations. When I was a kid, I looked forward to the day when we would finish building all the stuff we needed to build in the world and we could finally just enjoy living in it.

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Velvet Chainsaw

AUGUST 19, 2015

Whether your data capture and personalization efforts are implicit, explicit or a combination, it’s critical to develop a rubric. When combined with behavioral data, paths for mass personalization will emerge. Many associations are at the beginning of this journey and will learn much from internet commerce best practices. My Big Move. Late last year, I made the big move from a lifetime in Ohio to sunny Orlando.

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Associations Now

AUGUST 19, 2015

While Hurricane Katrina knocked the wind out of New Orleans—displacing hundreds of thousands of people and devastating the region’s economy—the city hasn’t let this massive blow hold it back. In the decade since the deadly storm made landfall, the city’s tourism and event industries have bounced back—and then some. A decade ago this month, the costliest natural disaster in U.S. history changed the dynamic of one of the country’s most vibrant cities.

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

GlowGlobally

AUGUST 19, 2015

This article was written by Ms. Sumaira Isaacs, Chief Operating Officer, IMEA Region (India, Middle East, Africa) for MCI Group. . Since 2001, emerging markets have become the world’s economic engine. As companies fiercely compete for market share, professional and trade associations are also seeking to penetrate these rapidly growing economies, with many looking to build and grow chapters by defining locally relevant member value.

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Class Marketing Social Media Maine 65

Beth Kanter

AUGUST 19, 2015

I was in San Antonio this week to facilitate an interactive master class for 300 nonprofits that was hosted by the San Antonio Nonprofit Council that hosts The Big Give, a very successful local giving day. One of the goals of the giving day is to improve the local skills and capacity of nonprofits in online fundraising, and I was impressed at the level of knowledge in the room.

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Achieve

AUGUST 19, 2015

Giving your hard-earned dollars to a worthy cause is a great thing. In the ideal situation, you’re helping alleviate some kind of need or contributing to an organization you truly believe in. Have you made a donation before? It’s a feel-good moment, right? Perhaps you haven’t had the chance to give, but you’re considering donating to an organization for the first time.

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Social Media Project Report Organization 52

Higher Logic

AUGUST 19, 2015

Guest blogger Nicole Yates is the Director of Membership and Registration at the National Society of Black Engineers (NSBE). Launched NSBE's first community in May 2015, Nicole offers up some great advice for new community managers. My community implementation started out as “Nicole’s project” or “Nicole’s baby.” Since I was the one who fought for the platform in the first place, it became generally understood that I would be the one to get it up and running.

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Associations Now

AUGUST 19, 2015

The rollout of EMV, or chip-and-PIN technology, is coming soon for ATMs, and considering the rise in fraudulent activity involving cash machines, it may be just in time. But is it a silver bullet? The ATM Industry Association says it’s complicated. Forthcoming changes to banking technology—particularly the rise of cards with baked-in computer chips—could have some important benefits for the ATM industry.

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

AUGUST 19, 2015

Remember the Ice Bucket Challenge? Scientists are now crediting it for a breakthrough in ALS research. Plus: The Sherry Turkle conversation continues. After collecting $115 million in a single year , has the ALS Association’s rampant success following the viral spread of the Ice Bucket Challenge prompted any results? Or was it just another example of so-called “slacktivism” by dispassionate online communities?

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