Thu.Sep 11, 2014

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Acknowledging a Leader and Mentor

Association Leaders

'I want to recognize one of my mentors and a lifelong leader in today’s blog post. The founder of my company, almost 40 year association management leader, former political party leader, and my father is being recognized for his leadership within the American National Standards Institute (ANSI) working on conformity assessment issues. Click here to read more about why Richard W (Dick) Church is receiving the prestigious award Gerald H.

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How A Circus Association Walks the Tightrope of Member Communication

Associations Now

'With a range of member demographics spanning kids to adults, the American Youth Circus Organization decided to change how it tailors content toward its audience segments, which meant forming a whole new branch. If you thought your association had it rough trying to address different generations, consider the American Youth Circus Organization, whose membership includes everyone from kids to, well, people of any age.

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You Must Recruit The Powerhouse Of Your Attendees’ Brains For Real Engagement

Velvet Chainsaw

'Have you ever had a slap-your-forehead-duh-moment? Without realizing it, you have literally tapped, one of the most important regions of your brain: the prefrontal cortex (PFC). It’s the area directly behind your forehead. The PFC is a powerhouse region of your brain. It controls whether your attendees are engaged at your event. You need to know how to kick-start the PFC if you want your attendees to pay attention and be involved.

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ATM Industry Aims to Bring Bitcoin Into Financial Services Fold

Associations Now

'Last week, the trade association that represents the ATM industry recognized Bitcoin as an increasingly important global currency, encouraging cooperation among traditional and Bitcoin ATM operators to ensure security and consumer trust in transactions involving the digital currency. It has been a roller-coaster year, to say the least, for the cryptocurrency known as Bitcoin.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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What are association members saying?

SCD Group

'I was at the driving range the other morning and overheard a couple of members complaining about the association (golf club). fussing about the executive director. It made me wonder what association members might be saying behind our backs. And, it reminded me of something a former board member of the Ohio State University Alumni Association once told me: “It’s hard for staff to see the difference between fans and members,” he said.

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3 Things We Learned From This Year’s User Testing Videos

Achieve

This year, as an important resource and add-on to the 2014 Millennial Impact Report, we’ve worked with Millennial employees across the country to conduct video-recording user tests. These tests allow the Millennial participant to browse communications, promotions, social media sites, websites and documents from a range of companies and voice their preferences on these materials.

Video 40
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The Association That Helped Revamp the White House Visitor Center

Associations Now

'$ 5M The amount that philanthropist David M. Rubenstein of the The Carlyle Group [donated to the White House Historical Association this week], in support of the newly revamped visitor center. “The White House Historical Association deserves enormous credit for creating a much needed White House Visitor Center, and I am honored to support their efforts,” Rubenstein said in a statement.

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Conference Circuit: A Healthy Host for a Holistic Association

Associations Now

'When picking your host city, it’s best to take a holistic approach, which is why a holistic medical association picked one of America’s healthiest cities. The American Holistic Medical Association (AHMA) is hosting its annual conference in Minneapolis from September 18-21. So why did the organization choose Minneapolis over typically lavish, buzz-generating host cities like Las Vegas, New York, or Chicago?

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How Can Retail and Financial Groups Prevent Another Target Breach?

Associations Now

'With cybercrime a major threat to both the retail and financial spaces, industry groups that at times are at odds suddenly find themselves on the same team. A conference this week highlighted how trade groups hope to tackle the issue together. You’d think that the alarm sounded over Target’s data breach last holiday season would’ve been the public’s cybersecurity wake-up call, or maybe even Home Depot’s breach confirmed this week.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.