Higher Logic

MAY 24, 2016

Every community has them -- those people who watch from the sidelines but never participate. Lovingly called “lurkers,” people often wonder: do they add value? And how can I nudge them towards becoming a regular poster? These are great questions to ask, since the majority of your community probably consists of lurkers. According to the 1% rule of internet culture, only 1% of an online community consists of active participants -- the other 99% are a combination of occasional posters and lurkers.

Content 120

Content Maine Survey Member Engagement 120

Smooth The Path

MAY 24, 2016

I’m often asked: after so many posts on the same set of topics don’t you run out of ideas? Oddly, it is just the opposite. When I sit down at my desk now, ready to write a blog post. One pops out. If I have time, maybe three pop out. More often than that the best blog posts pop into my head in the shower, right before I fall asleep at night or during a walk.

Project 74

Project Resources Organization Innovation 74

Associations Now

MAY 24, 2016

Real estate associations are starting to offer their members access to something they may not have when closing sales: support for their laptops, mobile phones, and tablets. The perk is an example of an association making a member benefit available to other groups around the country. What is it? Florida Realtors , the primary association for real estate agents in the state, has been offering tech support as a member benefit to a variety of similar organizations, recently adding the Maine Associa

Florida 72

Florida Pennsylvania United States Discount 72

Membersuite

MAY 24, 2016

With the rise of technology, the way associations run their operations has altered dramatically. There’s now an app for everything and face to face contact is a rarity. Association professionals may feel as if their organization is running on autopilot. It’s time to get back to basics. Every association exists because it serves a purpose. What is yours?

Technology 60

Technology Strategy Organization 60

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Associations Now

MAY 24, 2016

A Canadian medical marijuana group makes some brand changes in preparation for legalization legislation. In spring 2017, the Canadian government is expected to introduce legislation legalizing the consumer use of marijuana, and the country’s leading medical marijuana association is making a change to keep up with government policy. We’re changing too!

Products 72

Products Education System Industry 72

Associations Now

MAY 24, 2016

A new partnership is bringing together law enforcement and academic researchers to develop police policies and practices to best serve communities. The collaboration will leverage the different research strengths of academia and police organizations. Both the law enforcement community and the academic community conduct research on police issues, but they typically operate independently.

Massachusetts 53

Massachusetts Virginia Project Report 53

Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. So every month, I jump into Constant Contact to look at stats. Admittedly, I’m a word nerd, but I find the stats and data fascinating. I get excited when the click and open rates increase. And I use those – based on the popularity of certain topics – to decide what to write the next month.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Associations Now

MAY 24, 2016

$ 100k The amount in donations to the American Association of Caregiving Youth that an anonymous donor has offered to match. That’s a significant gift for the group, which spends roughly $1,000 per student caregiver each year. “This provides a combination of direct and indirect support services in school, out of school, and at home,” AACY founder Connie Siskowski writes.

Florida 53

Florida New York Project Resources 53

Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. So every month, I jump into Constant Contact to look at stats. Admittedly, I’m a word nerd, but I find the stats and data fascinating. I get excited when the click and open rates increase. And I use those – based on the popularity of certain topics – to decide what to write the next month.

Marketing 140

Marketing Email Marketing Newsletter Report 140

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

MAY 24, 2016

Part of the Entertainment Software Association’s long-running videogame industry event, which takes place in Los Angeles each year, will be open to the public for the first time. The approach comes about as game developers have started to favor public-facing expos and competing events have started to crop up. Over the years, the biggest complaint about the Entertainment Software Association’s Electronic Entertainment Expo (E3) has been that the tradeshow—which clearly appeals to the

Los Angeles 40

Los Angeles Organization Austin Software 40

Associations Now

MAY 24, 2016

Is your association using sourced traffic to draw attention to itself? (Do you even know? As it turns out, not a lot of folks do.) While the strategy has value in some contexts, one association argues that the marketing approach has a lot of inherent problems that are important to understand before you pull the trigger. What do these links at The Atlantic , TechCrunch , New York Magazine , The Daily Beast , and The Washington Post have in common?

New York 63

New York Guidelines Content Report 63

Associations Now

MAY 24, 2016

A major pharmacy chain shifts gears on the most annoying part of its long-running loyalty program, and does so in the most hilarious way possible. Also: One music-focused association gets into the spirit for its legislative fly-in. A few years back, I got a chance to write about one of my personal pet peeves : the length of receipts at CVS. The marketing strategy, which had become something of an Achilles’ heel of its loyalty program, continued for years.

DC 58

DC New York Washington Education 58