Mon.Aug 11, 2014

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Social Media Roundup: More Social Highlights From #ASAE14

Associations Now

'One user rises above the rest on ASAE’s Collaborate network. Also: slides and scenes from the Learning Labs. So we’re about two-thirds of the way through the 2014 ASAE Annual Meeting & Exposition in Nashville. A lot of ground covered, eh? We bet. We have a ton of highlights on our RebelMouse page (as well as my intrepid tweeting work ), but be sure to get a gander at a couple of things we thought deserved a little extra-special attention during the conference.

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ASAE 2014 Kicks Off in Music City

Association Adviser

'The ASAE 2014 Annual Meeting kicked off Saturday, Aug. 9 with performances by musicians from the TV show "Nashville" and by Dierks Bentley. The Association Adviser team has enjoyed meeting up with. For more about this topic, click on the headline.

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At 70 Years Young, Smokey Bear Is Still Hot

Associations Now

'Since August 9, 1944, Smokey Bear has been spreading the word about wildfire prevention. The groups behind the longest-running public service campaign in U.S. history credit Smokeys continued success to his ability to adapt over timeand learn how to tweet. A special birthday was celebrated across the country over the weekend: Smokey Bear, the face of an iconic wildfire-prevention public service announcement, turned 70 years young.

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Daily Update from ASAE Annual Meeting

Association Adviser

'ASAE 2014 has kicked off in Nashville, and the Naylor/Association Adviser team is enjoying the breakouts, expo booths, and visits with old and new friends. Subscribe to our daily ASAE update for more. For more about this topic, click on the headline.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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What Kind of Support Does a CEO Need?

Associations Now

'A venture capital firm recently announced apromiseto always vote on the side of the founders of companies it funds. It’s a bad idea, but one that offers good lessons for the board-CEO relationship. Sometimes all a new CEO needs is a little trust. A sense that a board has your back. That’s an easy idea to support, but one venture capital firm has taken this notion to a remarkable extreme.

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Behind the Scenes of the Mushroom Council???s ???Blendability??? Campaign

Associations Now

'The Mushroom Council offers a look into its effort to get more fungus onto your plateby beefing up the the rest of your meal. The situation for mushroom farmers has improved much from previous decades, but it could be better. Americans, on average, consume four times as many mushrooms as they did 50 years ago, but that 4-pound annual total is just half of the European average and less thana quarter ofthe 25 pounds gobbled up in China, according to a Fortune magazine report.

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Six Rules of Living Your Values: Introduction

Eric Lanke

'image source This HBR blog post on building a new company culture has been sitting in my inbox for a while. In it, Francois Nader, CEO of NPS Pharmaceuticals, talks about how focusing on a new set of core values helped him turn that company around. But he doesn''t talk much about what those core values were. No, more helpfully, he focuses on what he thinks it takes to make your core values--whatever they are--stick.

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Game Changer: Tips For Creating A Pricing Strategy

Associations Now

'Learn why setting the best price often involves more than just raising and lowering costs from pricing strategist Rafi Mohammed, who presented during an Annual Meeting Game Changer session this week. Pricing is a powerful tool for any organization, and the key to better pricing is to offer your customersor memberschoices, says Rafi Mohammed, founder of business consulting firm Culture of Profit, author of The 1% Windfall , and one of Mondays featured Game Changer speakers at the 2014 A

Price 69
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Monday Buzz: Email Designs to Inspire You

Associations Now

'An array of email designs that could give you ideas for your own marketing messages. Also: #ASAE14 attendees are taking a few small steps toward a big donation with the ASAE Foundation’s Small Steps app. Like marketing in general, email marketing is a science with a lot of art involved. (See my blog post from last week.). Need some inspiration?

Chicago 68
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Electric Utility Trade Group: Time To Rev Up For Plug-In Vehicles

Associations Now

'In a recent report, the Edison Electric Institute encourages its members to help build the infrastructure for the rise of electric vehiclesas well as to lead the way by purchasing the technology for their own fleets. The auto industry may not be anywhere near turning electric cars into the de facto option on the highway, but when that does happen, the electric utility industry hopes to lead the way.

Price 56