Fri.Feb 12, 2016

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Association Brain Food Weekly: 2.15.16

Reid All About it

Next week, schedule one hour for professional growth. Attend one of these webinars or catch up on reading. If you want to learn more about association technology, check out the DelCor blog. Or, if you’re in the generalist mood, Associations Now is your one-stop shop for news and information. Wed 2/17 at 2 p.m. – CMS and AMS Integration Tips for Creating Member Happiness.

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Expert Webinar: Leading Member Engagement from the Outside-In

Wild Apricot

Associations have always been “about” engagement.the thing is, most of us aren’t really doing it well. Could that be because we’ve been thinking about engagement all wrong?

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What Associations Can Learn from Rapid Growth Startups

Socious

The white paper, “ Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment ,” written by Guillermo Ortiz de Zarate and Elizabeth Weaver Engel, hit the association world back in October of last year and if you haven’t had the chance to read it, you need to. The twenty-four page whitepaper brings some interesting concepts to associations on how they can put into practice some of the valuable ideas used by startups today.

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For the Love of Community

Higher Logic

At Higher Logic we heart communities. But really, who doesn’t? We all belong to communities in some way shape or form – both on and offline. Have you ever stopped to think about why you love community? For me, communities are easy to love because of the people. What I mean by this is that communities are possible because a group of passionate people with a purpose have joined together in a common mission.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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A Powerful Mission Statement, in Two Words or Less

Virtual

We've all been there: those tedious board meetings spent hammering out modifications to an organization's mission statement. After all, the not-quite-right mission statement is the reason why membership is down, adoption is low, and so forth. Of course it is! While I have always believed in the value of a crisp, succinct mission statement, I recently witnessed the power of boiling a mission statement down to its most simple form.

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Academic Groups Criticize University Over Firings

Associations Now

After a tenured professor and a school newspaper adviser were fired under questionable circumstances by Mount St. Mary’s University, a variety of academic groups have spoken up against the actions, which are perceived to be reactions to criticism of the university’s president. It started with a survey—and ended with a huge spate of firings. The situation is still causing some lasting backlash for Maryland’s tiny Mount St.

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Congress Fights Overtime Rule

Associations Now

Members of Congress join associations, including ASAE, in pushback against proposed overtime rule. This week, 108 members of Congress sent a letter [PDF] to Labor Secretary Tom Perez expressing serious concern with the administration’s efforts to finalize a new rule this year that would more than double the salary threshold to determine who is eligible for overtime pay.

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Friday Buzz: What’s Separating Your Association From Younger Members?

Associations Now

One association marketing expert suggests that a value gap might be at play when it comes to getting younger members to join. Also: You gotta see what this snow sports association is doing at Fenway Park. When it comes to attracting younger members to an organization, is the issue a question of value? That is, when people start their careers, the value of joining an association isn’t necessarily apparent—they may not be aware of related associations, think associations are for older profes

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Flint Water Crisis: NAACP Calls for DOJ Investigation

Associations Now

The NAACP this week called on the Justice Department to look into the decision-making process that resulted in the contamination of the water supply in Flint, Michigan. The call comes amid an existing state investigation announced last month. In recent weeks, the NAACP has made known its stance on what happened to the water supply in Flint, Michigan—and now the civil rights group wants to see action.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more