Tue.Sep 23, 2014

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The benefits of educating about benefits

Aaron Wolowiec

'As a follow up to my Aug. 19 post about associations offering voluntary benefits to their members , I thought it would be wise think about benefits for association employees. I’ll mention it again: With extensive media coverage of the Affordable Care Act, benefits are on everyone’s mind. In fact, just the other day while I was grocery shopping, two women were discussing their benefits while they compared the price of cheese.

Education 158
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If Reality Sucks, Then Change It

Jamie Notter

'As I typed in the title of this blog post, I asked myself, “Why would I have the need to say that out loud?!” But I do. Because in organizations, many of us are miserable with the way things are, and instead of changing it, we simply conclude that this is just “reality.” Last week when I posted about challenging a bullying Board Chair , a good friend emailed me to remind me that in “reality,” that’s not going to happen, certainly not from a staff member

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With Publishing Group Purchase, PMMI Expands Member Benefits

Associations Now

'Build it or buy it? That’s the question PMMI, the Association for Packaging and Processing Technologies, faced when it decided to expand its digital presence. The answer hinged on the group’s ability to find a complementary partner. There was no doubt that PMMI, the Association for Packaging and Processing Technologies, would expand its digital offerings for members—that was determined during a strategic planning session last spring.

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Is SSL Essential for SEO?

Mizz Information

'With so much recent press about huge-scale data breaches ( Target , Home Depot , Healthcare.gov , etc), cybersecurity is--or should be--a priority for any online business. But what about people like me who host websites or blogs that don''t sell anything or capture any data? On the surface, it would seem like we don''t need to worry about stuff like securing websites.but it looks like Google is about to make you need to worry if SEO matters to you.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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To Create Meaningful Change, You Don’t Have to Reinvent the Wheel

Associations Now

'When the opportunity exists to improve a product or service for your members, be sure you go about it the right way. One young professional shares her story of adding value to a publication members already knew and loved. Many say that progress is impossible without change. It makes sense. If you never change, are you really improving? When one of our member publications needed a revamp, I was eager to help our association make a little progress.

Project 74

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“Online” Is Outdated: Online Publishers Rebrand as Digital Content Next

Associations Now

'Citing changes in its membership and in the overall content landscape, the Online Publishers Association this month revealed a rebranding intended to reflect the current state of the digital world. In the dynamic world of online publishing, the terms change often—so often that the words “online” and “publishing” have both gone out of style.

Content 63
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How To Make Sure Your End-of-Year Campaign Doesn’t Suck

Achieve

Admittedly, end-of-year campaigns can be daunting and start to feel repetitive year after year. Does it feel like your campaigns are stale and un-engaging? Are you donors bored with the same messages? How can you make this year’s end-of-year campaign better than last year? Why are your donors not donating online? It doesn’t have to be rocket science – here are a few tips that you can use to boost this year’s fundraising campaign.

How To 40
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Your Cloud App Strategy Is Full of Holes, but Don’t Worry

Associations Now

'Recent research notes that the rise of unauthorized apps is hitting unprecedented rates—and you can thank SaaS-based cloud apps for that. The solution does not involve cramping your employees’ style. Here’s a scenario for you: Let’s say you’re the CIO, and you find out that a small contingent of your staff has introduced a new tech tool into their workflows without bothering to tell you.

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Time for less sitting, more mobile engagement

Virtual

'What do Fort Worth, Birmingham, Dubai, Denver and Atlanta have in common? All advertise in the first few pages of the July/August edition of Associations Now magazine as locations for your next association meeting. I’ll confess, Associations Now isn’t typically my top priority. I get to it, but usually not until I throw it in my bag for a flight.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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U.K. Trade Group Is No. 1 With a Bullet on Fighting Piracy

Associations Now

'Get a Foot in the Door On a more positive note, BPI is working to help draw fresh voices to the industry. With its Big Music Project, funded by the U.K.’s Big Lottery Fund, the association is helping pay for music industry internships lasting from three months to 12 months. The program will cover up to 50 percent of the interns’ total wages.

America 55
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Tuesday Buzz: Mission, Impossible

Associations Now

'The painful lesson about mission statements that one professor learned from a recent assignment. Also: Sorry, micromanagers, but you’re getting called out. Reading dozens of mission statements doesn’t sound like a fun way to spend a week, but La Salle University’s Laura Otten, Ph.D., did just that recently. “It was done in response to an assignment I gave my graduate students: critique three mission statements,” she explains in a recent post on the blog of the univ

Tips 52
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Best Benefit Ever: Dispensing Deposition Wisdom

Associations Now

'Members of the State Bar of California have a resource to more effectively prepare clients for depositions. What’s the benefit? It’s never been easier for associations to harness the power of video, and the State Bar of California is using that power to provide members with a tutorial on the basics of depositions. “The video is intended to be shown to witnesses who have not had their depositions taken before, or for whom a refresher course would be worthwhile,” the organ

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IRS Commissioner: Agency Still Working on Political Activity Rules

Associations Now

'In testimony before Congress last week, John Koskinen said the Internal Revenue Service is continuing to redraft rules governing what, if any, political activity 501(c)(4) organizations will be allowed to partake in. The U.S. Internal Revenue Service is still considering how much political activity is appropriate for 501(c)(4) tax-exempt organizations, IRS Commissioner John Koskinen told lawmakers last week.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.