Wild Apricot

MARCH 20, 2015

'This week’s link round-up is all about communicating – about your organization and to your members and supporters.

Video 237

Video Innovation Communications Organization 237

Association Navigator

MARCH 20, 2015

'Santa Monica sunrise on an early morning run. I had a great trip to Southern California earlier this week. The Flavor & Extract Manufacturers Association hosted a workshop in Santa Monica for food industry professionals interested in learning more about flavor creation. This was not a course for flavorists, the artists that create flavors. They have a professional society that trains and accredits them.

Los Angeles 118

Los Angeles CA California New York 118

Associations Now

MARCH 20, 2015

'After receiving approval from the state’s accountancy board, the Ohio Society of CPAs has launched a collection of 10-minute courses. The approval makes certified public accountants in Ohio the first in the country to be eligible to earn continuing education credit for micro-learning courses. Accountants in Ohio no longer have to wade through hours-long courses to fulfill their continuing education requirements.

Ohio 81

Ohio Course Class Education 81

Velvet Chainsaw

MARCH 20, 2015

'Most of the time, we don’t have a good handle on who is truly attending our conference. Seriously, we don’t. But there is a way to glean insight just by using emails provided at registration. Mining Registration Data for Insights One way to mine attendance data is to scrub and normalize company names based on the URL domain from email addresses entered by each attendee.

Conference 80

Conference Analysis Discount Revenue 80

Advertisement

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Associations Now

MARCH 20, 2015

'More associations are using their conferences to discover the industry’s next great program, product, or service. Is there room for a startup competition at one of your meetings? I’m sure you’re familiar with the saying, “A little friendly competition never hurt anybody.”. The Accelerator Pitch contest helped us move our business to a new level by providing instant credibility and exposure to our target audience.

Press Release 66

Press Release Revenue Industry Products 66

Associations Now

MARCH 20, 2015

'Hillary Rodham Clinton recently capped her two-year run of association keynotes with a campy speaking engagement: addressing a conference for camp professionals. Plus: How the mechanics of content marketing differ for associations. Former Secretary of State Hillary Rodham Clinton got down to earth with thousands of camp professionals at this week’s Tri-State CAMP Conference in Atlantic City, New Jersey.

New Jersey 55

New Jersey Maryland Chicago New York 55

YourMembership

MARCH 20, 2015

Association meeting professionals are always on the lookout for ways to more effectively communicate the value of their annual conference. The goal is to create the impression that it is a terrible thing if you miss out on so much value by simply not attending. Obviously, the value has to come from the overall experience you design for your attendees –from the content, to the quality of speakers and presenters, to the social and networking opportunities you provide.

Conference 150

Conference Content Tips Marketing 150

Associations Now

MARCH 20, 2015

'A trio of wireless and telecom industry trade groups reportedly are working on lawsuits to fight the FCC’s decision to regulate internet service providers as utilities. That’s a shift from the last legal battle over internet rules, which was spearheaded by Verizon. The first time the Federal Communications Commission tried to create open-internet regulations, it faced a lawsuit from Verizon— which it lost.

Report 54

Report Proposal Process Content 54

Beth Kanter

MARCH 20, 2015

'Flickr Image: Myles Grant. The last two posts I published on professional networking, “ Smart Professional Networking Online ” and “ Tidying Your Online Connections ” prompted some great discussion when I shared on Facebook. Heidi Ketroser Massey and Nancy Schwartz asked about tools to help manage the process. This post was inspired by that discussion.

Tools 58

Tools Tips Maine Project 58

Advertisement

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

MARCH 20, 2015

'The Entertainment Software Rating Board, working with its parent organization, the International Age Rating Coalition, will start offering ratings on Google Android-based games and other digital platforms. If there’s one critical piece of advice for the videogame industry in 2015, it’s this: Ignore smartphones at your peril. It’s a lesson that Nintendo learned the hard way, initially disregarding a huge segment of the market out of concern over quality.

Software 58

Software System Content Course 58