Wed.Jul 01, 2015

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The ASAE Annual Exhibitor Email Deluge

Reid All About it

Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. Some of them do it well, but some, oh boy, they really blow it. The list ASAE provides to exhibitors includes association execs and staff as well as consultant members like myself.

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3 surprising facts from PKF Littlejohn’s membership organisations’ survey

Optimist Consulting

I was interested to read the second annual membership organisations’ survey from accountancy and business advisory firm, PKF Littlejohn, which shows renewed optimism for the sector again this year. These are the three insights that stood out for me: 1. 24% have introduced more member services for a higher fee. It’s positive news to see that organisations are developing their membership package and exciting that membership organisations are now being bold enough to cover the costs of these new se

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Organize and Visualize: Turning Member Numbers Into Knowledge

Associations Now

The North Carolina Association of CPAs undertook a year-long project to get its member data both centralized and accessible via interactive dashboards. After all, your member data is only as good as your ability analyze it. Until earlier this year, it took staff at the North Carolina Association of CPAs as long as 16 hours—two solid business days—to generate a complete report of its key membership statistics, pulled from its association management system and compiled in Excel. “We only did

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3 surprising facts from PKF Littlejohn’s membership organisations’ survey

Optimist Consulting

I was interested to read the second annual membership organisations’ survey from accountancy and business advisory firm, PKF Littlejohn, which shows renewed optimism for the sector again this year. These are the three insights that stood out for me: 1. 24% have introduced more member services for a higher fee. It’s positive news to see that organisations are developing their membership package and exciting that membership organisations are now being bold enough to cover the costs of these new se

Survey 100
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Quiz: Which of These Associations Are Real?

Associations Now

There are a ton of nonprofits, and some of them have surprising backstories. Can you suss out your made-up associations from your real ones? Here at Associations Now , we cover the gamut of associations, and once you get beyond the usual suspects, like the American Bar Association and the National Retail Federation, they often go in directions you’d never expect.

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Amid Shark Attack Fears, Lifeguards Present Larger-Picture Safety Concerns

Associations Now

6 The number of shark-attack-related fatalities in the U.S. since 2010, according to data from the Global Shark Attack File. By comparison, U.S. Lifesaving Association data show that there were 556 drowning deaths in the U.S. during the same time period—453 of those occurred at unguarded beaches. The media attention brought on by the number of violent shark attacks this summer has given the U.S.

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15 Questions to Liven Up Conference Learning

Idea Architects

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Fireworks Group: Regulations Taking the Fun Out of the Fourth

Associations Now

The American Pyrotechnics Association says that this year could be one of the biggest ever for fireworks displays. So what’s the problem? Well, the group isn’t exactly happy with the Obama administration’s myriad fireworks regulations. You know that the Fourth of July is here when you see a press release from the American Pyrotechnics Association (APA) burst forth from the news wires.

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Wednesday Buzz: When Organizations Weigh In on Social Issues

Associations Now

An excellent look into why companies and trade groups are more comfortable talking about social issues. Plus: How to turn volunteering into something more. Last week’s Supreme Court decision upholding the right of same-sex couples to marry was a landmark victory for activists and advocacy organizations, such as Freedom to Marry , that have worked tirelessly for decades.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.