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You May be Doing Innovation: Introducing the Association Innovation Continuum
Smooth The Path
SEPTEMBER 25, 2016
The magnitude of an innovation project doesn’t determine whether the project is innovative or not. Innovation is synonymous with big. So innovation also might be just as well be synonymous with risky, scary and the domain of only a privileged few. This is dangerous thinking for association executives, boards and staff alike. The myth around the very word innovation can keep us from moving forward.
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