Mon.Apr 21, 2014

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Free Webinar: Getting to the Good Stuff

Spark Consulting

'Peter Houstle (Mariner Management) and I are just about to release a NEW whitepaper on Evidence-Based Decision Making for Associations. It will formally drop next week, but you can get a preview this week via the YourMembership.com FREE webinar series. Peter and I will be talking about the whitepaper THIS Thursday, April 24 from noon – 1 pm ET.

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Your Leader Is In Control

Eric Lanke

'image source I do a fair amount of reading on leadership issues. And in doing so, I encounter the following sentiment--most recently in this Corner Office column --again and again. I have learned that leadership is all about demonstrating and exuding confidence. One of my former bosses used to say: “There will always be uncertainty in your life, doubts about yourself, about the decision you’re about to make.

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Why Do Leaders Drive Culture?

Jamie Notter

'I read a good article online about the founder’s role in setting the culture of a startup company. The article talks a lot about Facebook and Zuckerberg as an example, but I’ve seen this one first hand, and it’s been documented by other core writers about corporate culture, like Ed Schein (pp. 91 to 99 in the Corporate Culture Survival Guide ).

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Five Easy Ways Associations Can Go Green

Association Adviser

'Kelly Donovan, Naylor. While Earth Day has been celebrated worldwide since 1970, many of your members (and employees) may not know what it’s all about. This year’s Earth Day is Tuesday, April 22. Here are some easy ways to go green that will help you do your part and raise awareness about this important global initiative. . Be environmentally friendly: use online communications for events and programs instead of paper.

Directory 102
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Three Amen-Astonishing Ways To Improve Your Conference Networking

Velvet Chainsaw

'Networking! It’s one of the top reasons participants say they attend your conference. Yet few know how to do it effectively. Give them a helping hand. Networking’s Value Proposition. Networking can be the most subjective and variable portion of your conference value proposition. For some, one or two meaningful interactions can more than justify the price of admission.

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Three Amen-Astonishing Ways To Improve Your Conference Networking

Velvet Chainsaw

'Networking! It’s one of the top reasons participants say they attend your conference. Yet few know how to do it effectively. Give them a helping hand. Networking’s Value Proposition Networking can be the most subjective and variable portion of your conference value proposition. For some, one or two meaningful interactions can more than justify the […].

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Groups Concentrate on Ending Distracted Driving

Associations Now

'As part of National Distracted Driving Awareness Month, several membership organizations are working to promote better understanding of the dangers of unsafe driving practices such as texting and using a hands-free device. The U.S. Department of Transportation, law enforcement officers, and several associations are cracking down on distracted driving this April, which is designated National Distracted Driving Awareness Month.

Alabama 81
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Is Removing Blog Comments The New Black?

Mizz Information

'Over the past few months, I’ve started noticing, if not a trend, a sort-of trend: blogs shutting down comments. While I’m sure there have been many other instances of this happening, the first I really noticed was Popular Science last September. The move was controversial and got them a ton of coverage in both the traditional media and blogosphere.

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How Much Should CEOs Say About a Staff Crisis?

Associations Now

'A call for the resignation of the American Angus Association’s CEO ultimately led to the departure of multiple employees. Can you be transparent about staff turmoil without fueling gossip? Even without all the details in hand, it’s clear a meltdown occurred. On April 11 Bryce Schumann, CEO of the American Angus Association, posted a letter on the association’s website informing members that six of its regional managers and six of its employees “are no longer employed by

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Top 6 Tips for Taking Your Cause Mobile

Beth Kanter

'Note from Beth: My colleague, Darian Rodriguez Heyman has launched a new company, BetterWorld Wireless. You not only get a great mobile wireless plan, but through their nonprofit giving partners, a person in need will receive a mobile device loaded with content to help break the cycle of poverty and empower their life. I’ve signed up and love the fact my my mobile broadband hotspot is helping someone in need!

Tips 53
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Payment Processor Group Tries To Head Off “Operation Choke Point”

Associations Now

'Boosting Compliance Efforts Another association whose members have been directly affected by the federal probe, the Third Party Payment Processors Association, announced this month that it is launching a new compliance management system to ensure processors are up to date on regulatory concerns. “With the CMS, TPPPA’s members have the tools to confidently address their regulatory responsibilities related to processing payments and close the compliance gaps that leave members vulnerable to law e

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Listening Is Hard Work

Plexus Consulting

'By Steven Worth President, Plexus Consulting Group How many of us as children remember our parents pointing out that there was a reason we had two ears and only one mouth — could we please just listen? Apart from our parents wanting peace of mind, there is a lot of wisdom in this advice. But the temptation to follow one’s own ideas at the expense of what someone else may be trying to say does not stop in childhood.

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Unionization’s New Face: The Rise of the Worker Center

Associations Now

'11.3 % The percentage of employees in the United States who were members of traditional unions in 2013, a number that held steady from 2012 but is down significantly from a generation ago, according to the Bureau of Labor Statistics. With traditional unions struggling in the face of a changing work climate, labor activists have started to change tactics, offering resources for employees in challenging work conditions without formally organizing them—a concept called the “worker center.

Boston 68
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Social Media Roundup: Get Your Nose Into It

Associations Now

'Why taking a nosy approach might be the perfect strategy for building member engagement. Also: A reminder that lighting a fire starts with a single match. Don’t mean to pry, but … sometimes it’s good to pry. A little bit. Getting to know your members better is always valuable, even if it takes a bit of a nudge to get them talking. More in today’s Social Media Roundup: Pokin’ Around.

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Monday Buzz: Expand Your Aid to Younger Generations

Associations Now

'Why it’s not enough to just reach out to millennials, it’s time to help them. Also: How you can improve your association’s design expertise before the next event. We’ve covered the shifting demographic landscape before, with associations increasingly having to adjust to the preferences of younger members and audiences. Shelly Alcorn, CAE, at Alcorn Associates, urges associations to go a step further.