Fri.Apr 11, 2014

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Are Virtual and Micro-volunteering the New Normal?

Wild Apricot

'Here''s a preview of a new article in our Membership Knowledge Hub (by Tobi Johnson) that provides insight into and tips for managing and supporting offsite and virtual volunteers.

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Construction Industry Courts Next Generation of Workers

Associations Now

'44 % The percentage of workers in the construction industry who are 45 or older, according to U.S. Census Bureau numbers reported by the Associated Press. Nearly 20 percent of construction workers are over 55, according to the report. The report notes that many who would otherwise go into the construction field at a young age are choosing college instead.

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How to Showcase Online Community Wins for Membership Marketing

Mizz Information

'Reading this article about Sermo, an online community for physicians, reaching 260,000 members, a part that jumped out at me was this one: “Over the years, physicians collaborated on tens of thousands of cases and although many successes go unreported, over 50% of iConsult cases posted are “Solved on Sermo.” Our average solve time is just 20 hours and most cases receive a first reply within 10 minutes.

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Planners Beware: Be on the Lookout for Room Block Pirates

Associations Now

'Unofficial housing companies use various tactics to woo meeting attendees to book outside the official room block, causing associations to pay costly attrition fees. What are associations and the broader meetings industry doing to combat these poachers? Eye patches. Captain Hook. Argh. Jack Sparrow. Ahoy Matey! Johnny Depp. Swashbuckler. All are the usual words and phrases people think of when it comes to pirates.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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How to Create a Custom Short URL with Bitly

Beekeeper Group

'If you’re like me, you get a little twinge of social media envy each time you see someone using a custom short URL. Not only do they help track and shorten links, but short URLS also highlight your brand and—let’s face it—they just look cool. Recently, we had the opportunity to help a client set up their own branded short domain. During the process, we found many outdated articles on the topic, but few that reflected some updated policies […] The post How to Create a Custom Short URL wit

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What’s Really Standing Between Associations and Their Future

Association 20/20

'by Stuart Meyer. As an association blogger, I prefer to wait for those times when I really have something to say rather than constantly feed the information abyss with posts simply for the sake of generating posts. I guess it doesn’t make me much of a self-promoter but that’s okay with me. I’ve worked as an association executive on the organization side for eight years, as a volunteer leader/writer/presenter/research participant within our industry and as an industry partner

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Friday Buzz: Deliver Us From Lackadaisical Leaders

Associations Now

'Management teams must take a hard look—and corrective action—when a poorly performing executive brings the organization down. Also: Look to data to enhance your website. If your organization is stuck in a rut with a lackadaisical leader, it’s time to take action. A team can take only so many broken promises before its top performers start to head for the door.

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What can be Done to Increase Renewal Rates?

Membership Marketing

'Only 30% of associations participating in the 2014 Membership Marketing Benchmarking Report said that they have increased renewal rates over the past year. And 27% of associations report that their renewal rates had declined. Individual associations in particular saw average rates drop from 79% to 76%. So with this discouraging news, what should associations do?

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Social Media Roundup: How Early is Too Early to Go Social?

Associations Now

'First-graders take their first social media steps in the classroom. Also: Save your e-newsletters from Gmail embarrassment. A new debate over the nation’s classrooms is brewing. This time over how and when to teach the ins and outs of social networks. That, and some handy tips on keeping your newsletters in pristine condition as Google shakes up its promotions tab, in today’s Social Media Roundup.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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High Voltage Highlights About Speakers At Meetings Infographic

Velvet Chainsaw

'Share this Image On Your Site. Please include attribution to [link] with this graphic. The 2013 Speaker Report: The Use of Professional and Industry Speakers In the Meetings Market (Free PDF download. No contact information required.). Related Stories Conference Audiences To Speakers: It Is All About Me, Not You! The Job Of A Speaker Must Drastically Change For Successful Conferences Today Your Conference Speakers’ Skills Gap Is Causing You To Lose Money.

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An Optics Issue: Eye Doctors Say Medicare Database Doesn’t Give Full Picture

Associations Now

'$ 21M The approximate amount of Medicare Part B payments that went to Dr. Salomon E. Melgen, the top individual recipient of the program’s funds in 2012. Like many of the doctors near the top of the list, he is an ophthalmologist. Most of the payments to Melgen were for reimbursements for the drug Lucentis, a macular degeneration medication that costs upward of $2,000 per dose and is generally taken once per month, the Associated Press noted.

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The Story Behind Hillary Clinton and That Flying Shoe

Associations Now

'A Busy Speaker In the year since she’s left office, Hillary Clinton has spoken at a number of association and trade group events, including conferences for the National Automobile Dealers Association , the American Bar Association , the Long Island Association , the Association of American Publishers , and the American Society of Travel Agents.