Fri.Aug 26, 2016

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Bridging the Education to Employment Gap: Where Can I Learn More?

Spark Consulting

Now that you’ve had a chance to learn a little bit about the disruption affecting education, the changes in the employment market (both in the US and world-wide), the “wicked” problem that perfect storm has created, and how Shelly Alcorn and I think associations are uniquely positioned to respond, what if you’d like to learn more?

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Association Brain Food Weekly: 8.26.16

Reid All About it

Birthday weeks always put me in a reflective mood. Over the last few days, I’ve been thinking about…. …what I accomplished, or didn’t, this past year, and what I hope to achieve in the coming year. …what habits I’ve developed, broken, and want to develop. …how I’ve been spending my time, and how I rather spend my time. …how I can help others because, well, it’s not all about me.

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4 Secrets to Better Email Deliverability to Members and Customers

Socious

What’s the number one way that people want to hear from you? Email. According to research from Exact Target , up to 91% of consumers use email every day. And, based on consumer preference, email is the number one direct channel for daily marketing communication.

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Accessibility for All: Toolkit Ensures Better Meetings For Every Attendee

Associations Now

A new resource from the Event Service Professionals Association helps meeting venues, hotels, CVBs, and destinations ensure they are accessible to everyone and that all attendees have the information they need. Prior to our Annual Meeting here at ASAE, we have a staff preview meeting where our meetings team, along with a number of other departments, give us a rundown of logistics, details, and need-to-knows.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Automating Dues and Payments for Your Association

Membersuite

MemberSuite is pleased to bring you this valuable information from our partner, BluePay. BluePay offers fast, easy, and secure payment processing solutions integrated within the MemberSuite platform to fit every association’s needs.

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Everyday People Are Heroes: Using Big Data to Engage New Agents of Change Online

Beth Kanter

Photo by CogdogBlog. Note from Beth: I was lucky enough to get an advanced copy of Data Driven Nonprofits by Steve Maclaughlin (launching Sept. 6th so stay tuned) and so data and nonprofits has been on my brain. So when colleague, Cheryl Contee reached out an idea for this post, I could not resist! Speaking of books, you can pre-order my next book, The Happy Healthy Nonprofit: Strategies for Impact without Burnout due out in October.

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Friday Buzz: Are Job Boards Passé?

Associations Now

What the purchase of Monster.com—for a price far lower than its peak valuation—says about the value of job boards. Also: Focus on your first-timers before the event. In case you hadn’t heard, Monster.com was recently sold for $429 million—not circus peanuts by any means, but far from its peak value. During the height of the dot-com boom, Monster was worth $8.4 billion , and for years it held its value.

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Toronto Taxi Group Doubles Down on Customer Service

Associations Now

The Toronto Taxi Alliance is taking a two-pronged approach to improving the reputation of taxi drivers in the city by launching a tip line and increasing training for new drivers. Got a problem with your taxi driver? Toronto’s primary taxi-industry group wants you to speak up. This week, the Toronto Taxi Alliance (TTA) launched a set of initiatives to battle some noted pain points for customers that have made it easier for companies such as Lyft and Uber to compete with the taxi industry.

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The U.S. Tennis Association’s Selfie Game Is On Fleek

Associations Now

Ahead of the 2016 U.S. Open, in Flushing, New York, the United States Tennis Association launched an epic experiment in selfiedom at Times Square. New York City’s Times Square is constantly lit up with larger-than-life ads featuring the beautiful, rich, and famous. But on Thursday, the United States Tennis Association gave a bunch of regular people the chance to get their faces on the giant LCD screens that surround the so-called Crossroads of the World.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Cat Groups Join Forces to Promote Feline Health

Associations Now

Dog owners are much more likely to take their furry friends to the veterinarian than cat owners. A consortium of feline-related associations and a major pet food company launched a campaign to change that. People love cats—just not enough to regularly take them to the veterinarian. That’s why a clowder of feline-focused associations partnered with pet food giant Royal Canin to launch the “ Curiosity Saved the Cat ” campaign to encourage animal owners to take their furry companions to