Higher Logic

OCTOBER 8, 2015

There is a widening gap within humanity right now, between very few people doing a lot of interesting, productive and innovative stuff, and many people doing absolutely nothing. The thing is, everyone has the potential to affect change. This concept has recently been coined as cognitive surplus. We can’t simply ask everyone to start doing incredibly productive tasks all at once—a heralded concept of productivity and volunteerism is start small, ask small.

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Jamie Notter

OCTOBER 8, 2015

I spoke this week at the Direct Marketing Association's annual meeting --twice actually: I did a "book club" session on When Millennials Take Over , and then I had a concurrent session on "What the Experienced Marketer Can Learn from Millennials." In the latter session I was able to talk in more detail about something that I don't always get to talk about: what exactly shaped the Millennial generation.

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millennials Social Media Tips Marketing 147

Associations Now

OCTOBER 8, 2015

According to the results of a recent informal poll, Associations Now readers rate themselves as average when it comes to social media savvy. Check out some of the other findings. Over the years, we’ve written a lot about social media and its impact on associations. We’ve covered the subject from many angles, including the growing use of Twitter and Facebook as news sources, stats on associations’ social media use, and unique ways associations are experimenting with various platforms. .

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Social Media Report Video How To 83

Velvet Chainsaw

OCTOBER 8, 2015

Forget releasing your conference Kraken—that legendary giant sea monster sent out to destroy anything that gets in your way. And by all means, don’t release your Trojan horse. You don’t need a trick, stratagem or gimmick for your target audience. You need to release your Trojan mice! These are small, well focused changes that add up and have a huge impact.

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Member Engagement

Associations Now

OCTOBER 8, 2015

The latest Fundraising Effectiveness Project survey revealed that less than half of charitable donors contributed to the same organization two years in a row. Between 2013 and 2014, charities gained $3.611 billion in gifts from new, current, or previously lapsed donors. That’s a sum any industry or economic sector would be overjoyed to look at — until the offsets are considered.

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Recruiting Recruitment Survey Discount 73

Associations Now

OCTOBER 8, 2015

An expert familiar to Associations Now readers continues the conversation about the challenges of digital communication. Plus: a new way to express yourself on Facebook. We’ve covered psychologist and writer Sherry Turkle before, particularly after her conversation-starting keynote during ASAE’s Annual Meeting & Exposition in August. In a recent interview with Longreads writer Jessica Gross , Turkle adds to her argument that too much attention paid to smartphones steers us away from more mea

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Communications Technology Tips Strategy 65

Associations Now

OCTOBER 8, 2015

A trade association for academic and professional publishers has introduced a new digital badge program to indicate just how much individual researchers have contributed to a published scientific article. Say hello to Author Contributorship Badges, a new way for research journals to credit contributors, based on their role in a project. The International Association of Scientific, Technical & Medical Publishers (STM) announced Wednesday that publisher BioMed Central will pilot the badges on

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Associations Now

OCTOBER 8, 2015

The landmark trade deal announced Monday between the U.S. and 11 Pacific Rim countries has significant implications for the global economy. Though the TPP faces opposition in Congress, associations are already speaking out—pro and con—about its impact on their industries. The Trans-Pacific Partnership made a big leap toward adoption this week, and associations in a wide array of industries reacted quickly to the news that the U.S. and 11 Pacific Rim nations had reached agreement on M

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Associations Now

OCTOBER 8, 2015

Rundown Attendees: 5,600. Exhibitors: 300. Content Areas: 12. Learning Formats: 7. Learning Levels: 5. The Medical Group Management Association’s 2015 Annual Conference begins this weekend in Nashville, Tennessee. Close to 6,000 medical practice executives, administrators, physicians, vendors, and industry experts will make their way to Music City in the coming days to explore cutting-edge technologies, discuss best practices, and learn hands-on techniques.

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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