Mon.Sep 12, 2016

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How to Address the 6 Biggest Problems in Engagement in Your Association

Socious

When I was in high school I was invited to one of those coveted boy-girl parties. It was a friend’s birthday and she was making a big deal of everything, renting out an entire church hall for the event.

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Your Approach to Working Committees Reveals Your Organizational Culture

Eric Lanke

We brought a new staff person into our organization this week. Her last position was with an association management company, so, unlike some people we've brought on board over the years, she has some real association experience to draw on as she acclimates to our organization and its culture. But even that experience, it seems, will only take her so far.

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How Associations Can Lead on Education

Associations Now

Associations have the infrastructure to help remake the education industry, according to a new white paper. What’s lacking is the will to promote that fact. Associations are forever being scolded that they need to run more like a business. But what if they already are? That might be the case when it comes to education. In a recent white paper titled “ The Association Role in the New Education Paradigm ,” Spark Consulting’s Elizabeth Weaver Engel, CAE, and Alcorn Associates’ Shelly Alcorn,

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Make Your Community a Habit

Higher Logic

What was the first thing you did when you woke up this morning? If you’re like me, you may have instinctively rolled over and grabbed your phone to check your Facebook news feed. Once I login, I post comments, respond to friends, and share content. Wouldn’t your community benefit from this level of engagement from your members? A recent study shows that 70 percent of Facebook users log onto the platform on a daily basis.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Groups Offer Suggestions to Boost Puerto Rico’s Economy

Associations Now

Two major trade groups have ideas to help the struggling Puerto Rican economy bounce back—one with a focus on infrastructure, and the other with a eye toward softening tough regulations. Solving the challenges affecting Puerto Rico’s economy require new ways of thinking. Fortunately, there are a couple of local trade groups that see a way forward.

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New Concussion Awareness Video Released As NFL Season Kicks Off

Associations Now

The American Academy of Neurology is working with the NFL Players Association to educate the league’s athletes on how to better take care of themselves in the event of a big hit or head injury. Just in time for the kickoff of football season, the NFL Players Association teamed up with the American Academy of Neurology (AAN) to increase concussion safety awareness among the league’s athletes.

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Advocacy Groups to FTC: Regulate Influencer Marketing on Instagram

Associations Now

A number of public-interest groups are calling on the Federal Trade Commission to keep an eye on marketers that are relying on celebrity endorsements without properly disclosing that the stars were paid for their Instagram posts. If you have enough followers, Instagram can be pretty lucrative. Doubly so if you’re famous. But the unchartered territory of influencer marketing on social media has a number of advocacy groups asking federal regulators for some clarity.

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Monday Buzz: Indie Group Embraces the Artists

Associations Now

A group that represents independent music labels opens up its membership to individual artists. Also: Why you should focus on an approach to learning that makes you unique. Independent musicians—of the kind likely to show up in a Pitchfork album review or a Stereogum blog post—have a different set of needs than your average major-label type. Traditionally, the American Association of Independent Music (A2IM), the space’s main trade group, has supported the labels that bring the likes of Bo

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Vinyl Groups Join Forces for Industrywide Sustainability Council

Associations Now

Led by the Vinyl Institute, 11 vinyl-related associations have come together to create the Vinyl Business and Sustainability Council to promote industrywide conservation efforts. In light of a growing global population and the depletion of natural resources, the Vinyl Institute (VI) has spearheaded the creation of the Vinyl Business and Sustainability Council (VBSC) to bring the industry together in promoting and implementing best sustainability practices.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.