Fri.Aug 12, 2016

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Association Brain Food Weekly: 8.15.16

Reid All About it

I wouldn’t blame you for having conference envy right now. The lucky among us in the association community, including me, are heading off today or tomorrow to the ASAE Annual Meeting in Salt Lake City for several days of learning, hugging, chatting, drinking, eating, and hanging out with fellow association geeks. The paltry list of webinars below is no substitute, I know, but you’ll be a few thousand dollars richer than I will by staying home.

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6 Tips Guaranteed to Make Your Association’s LinkedIn Page More Effective

Socious

It’s amazing how much time people spend on Facebook. And Twitter. And Snapchat. But what about LinkedIn? LinkedIn clearly has a different audience, catering to professionals instead of the casual user, but it’s also been wildly successful in its market. How successful? 450 million users in over 200 countries successful.

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Associations 2025 Coming to Vancouver! Save the Date, April 3 2017

Portage Group

The Portage Group is extremely proud to once again partner with the Canadian Society of Association Executives in leading the discussions during this great event on April 3, 2017 at the Sheraton Vancouver Airport Hotel. This day-long event will be packed with invaluable resources, information and the opportunity to collaborate with fellow association executives that will help you navigate your organization successfully through the current and anticipated mega-shifts in the association environmen

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#ASAE16 Volunteers-The Air We Breathe

Mariner

Why do associations want a mutually-beneficial volunteer relationship? According to ASAE Foundation study, volunteering increases retention and expands organizational capacity. Learn more at the Volunteers: The Air We Breathe session on Sunday, August 14 at 2pm. Peter Houstle, Kevin Whorton, Rick Grimm (NIGP) and Ann Turner (AALAS) join me to share the research and association stories.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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It’s Seldom Only about Membership

GlowGlobally

The public report from the Global Engagement Index 2016 was released today along with a companion white paper on recommendations for action. Collected from nearly 9,000 non-US respondents from the members and customers from 15 associations, the GEI opens a window into new thinking about growing and sustaining business around the world. Among findings was the introducing of an “engagement typology” representing the different “types” of members and customers based on their

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The Key to Great Year-End Fundraising? Your Brand.

Beth Kanter

Flickr photo by Mallix. Note from Beth: We are in the “dog days of summer,” that quiet time of year when a lot of people are on vacation and we might catch a glimpse of the Perseid meteor shower lighting up the night skies. It is not only a time for rest and relaxation, it is also an important time to start thinking about your nonprofit’s year-end fundraising campaign.

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Ad Agency Group Tackles Diversity Controversy Head-On

Associations Now

The trade group 4A’s knows gender discrimination is a problem in its industry, and a new survey released by the group highlights the depths of the issue. The association released the report more than a month earlier than planned, in direct response to an ad exec’s controversial comments on gender discrimination. When a leading advertising executive made some eyebrow-raising comments about gender parity in the ad industry, the American Association of Advertising Agencies (4A’s)

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Friday Buzz: When a Namesake Leaves the Company

Associations Now

Arianna Huffington, founder of The Huffington Post , discusses her reasons for moving full time to a new startup. Plus: It’s time to really listen. The Huffington Post without Arianna Huffington? It’s happening—and the shift might be worth looking at for the potential leadership lessons. Huffington, the editor-in-chief of the Pulitzer-winning news site, announced her departure from the massive online news and entertainment website on Thursday.

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GOP Calls for Repeal of Ban on 501(c)(3) Politicking

Associations Now

Congressional Republicans and GOP Presidential Nominee Donald Trump are calling for an end to a decades-old law prohibiting 501(c)(3) groups from intervening in political campaigns. Under a 1954 law known as the “Johnson Amendment,” tax-exempt organizations, such as churches, charities, and educational institutions, are prohibited from endorsing or opposing political candidates.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.