Wed.Jun 08, 2016

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The Vital Association

Potomac Core

In an evolving and complex world , is it possible for associations to become vital to the industries they serve? Today’s norm means slow or uncertain market growth , member expectations of direct return on engagement , and an emerging view that an association either drive or facilitate market disruption. As organizations consider these factors, is becoming a vital association too tall an order to fill?

DC 131
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Why Associations Shouldn’t Be Giving Away All Their Content for Free

Socious

As a marketer, I’m accustomed to giving content away for free in order to attract people to our website. Apparently, this model is not best suited for all markets.

Content 132
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Why Aren't We More Obsessed With the Mobile Community Experience?

Higher Logic

What do you use more, your phone or your computer? During work, probably your computer. But when you’re away from your desk, waiting in line at the coffee shop or at home on the couch, probably your phone. And what do you think your community members use more? It’s a no-brainer to say mobile is bigger than ever. People are attached to their phones and use them in almost every part of their lives, from connecting with friends, to ordering pizza, to tracking sleep and exercise.

Class 120
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How to Simplify Your Membership Marketing

Membership Marketing

Frequently, I have the opportunity to review the membership marketing programs of various associations. Sometimes, I find that organizations are doing too little to get and keep members. They need to increase the frequency and reach of their marketing efforts. However, of late I have observed another problem; overly complex and tradition bound membership marketing plans.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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The ROI of Online Member Communities

Associations Now

The latest study from The Community Roundtable digs into calculating the return on investment for online communities. The model it offers, focusing on the value of questions answered, could be what associations are looking for. In English, ROI is business-speak for “return on investment,” and we pronounce it as an acronym: R-O-I. But, for anyone who has tried to calculate ROI for anything but the most simple of business functions, the French pronunciation of roi (at least as it sound

Class 59

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Industry Group Aims to Make Diamonds a Millennial’s Best Friend

Associations Now

The Diamond Producers Association announced a new “Real Is Rare” campaign in hopes of earning the affection of millennial consumers who crave authentic connections, according to DPA research. Why aren’t millennials in love with diamonds? Many came of age during a recession. And even if they could afford some bling, they might recall Leonardo DiCaprio’s 2006 film Blood Diamond and experience some existential qualms.

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Advertisers’ Report Puts Extra Scrutiny on Transparency Issues

Associations Now

A new report released this week by the Association of National Advertisers makes some bombshell claims about how agencies and media buyers are using rebates and other means to receive kickbacks. Ad agencies, along with the group that represents them, responded fiercely. According to a new report released by the Association of National Advertisers (ANA) this week, the digital advertising space has a major problem.

Report 40
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Wednesday Buzz: Post-Party Planning

Associations Now

Putting time and energy into supporting your event after it’s over can pay huge dividends for your organization. Also: A reminder that every employee comes with a price tag—something you’ll have to budget for. Events come and go, and a lot of event planners will take a load off and close the file on an event almost immediately after it ends.

Price 72
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In Close Vote, Anthropological Association Decides Against Israel Boycott

Associations Now

The American Anthropological Association, one of the largest organizations to vote on an academic boycott against Israel, decided against a boycott in a very tight vote. As an alternative, the association has taken steps to raise its members’ concerns with the Israeli government. If 40 more members of the American Anthropological Association had voted for a academic boycott of Israeli academic institutions, the headline on this story would be very different.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more