Sat.Aug 13, 2016

article thumbnail

Are Chapters Worth The Effort: 2016 Chapter Benchmarking Report

Mariner

According the 2016 Chapter Benchmarking report , associations lean on chapters for member engagement, leadership development, membership. recruitment, marketing/communications and local resources – rating these elements as 'absolutely essential' to 'essential' roles. The rub comes in their ratings on effectiveness in those areas - all of which generated a gap between importance and effectiveness.

Report 109