Socious
JANUARY 4, 2017
With exploding phones, a divisive election, and major international news, 2016 certainly kept up on our toes. But through all the turmoil, we found that associations and businesses remained focused on what they do best – serving their customers and members. No one is sure how that mission will evolve in 2017, but we know we can learn from the changes and advances from last year.
Potomac Core
JANUARY 4, 2017
For leading Associations, their mantra is clear Advocacy Drives Business Outcomes. These organizations collaborate with their boards to make sure that the Association’s Advocacy Strategies reflect the growth challenges and opportunities that their members care most about. Even though the U.S. economy grew at a brisk 3.5% in the third quarter of 2016 growth forecasts for 2017 remain mixed.
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Socious
JANUARY 4, 2017
With exploding phones, a divisive election, and major international news, 2016 certainly kept up on our toes. But through all the turmoil, we found that associations and businesses remained focused on what they do best – serving their customers and members. No one is sure how that mission will evolve in 2017, but we know we can learn from the changes and advances from last year.
Associations Now
JANUARY 4, 2017
You don’t need a crystal ball to see what the future may hold for membership recruitment and retention in your association. Here are a few strategies that membership pros have used to prepare for 2017. At the start of a new year, it’s only natural to plan ahead. For membership directors and managers, that might mean taking a look at historical data to formulate a membership forecast for the year ahead.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Beth Kanter
JANUARY 4, 2017
I would like to wish all my readers, colleagues, and friends a happy new year! I had a fantastic break, including a family vacation in Hawaii, walking, hiking, quiet, and reflection. How about you? But before jumping into the daily grind, during the first week of January I use the quiet time to engage in several New Year’s rituals that help me prepare for the year ahead and identify professional growth areas.
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Effective Database
JANUARY 4, 2017
Ever wonder how effectively you’re managing your database? This quiz I created, posted on the WildApricot blog, can help you figure that out. Click here to see the questions, take the quiz, and see how you rate against other organizations.
Associations Now
JANUARY 4, 2017
This year, airline seats are either getting fancier or more cramped depending on how much you’re willing to pay, and you may want to read up on your frequent flier plan before your next flight. Those are just a few of the trends defining 2017. When it comes to air travel, the high end is getting ever higher and the low end is falling lower than ever.
Associations Now
JANUARY 4, 2017
The Specialty Coffee Association of America and its European counterpart merged into a single organization this week, with the goal of supporting a diversity of members and ideas. Months after members approved their merger, two coffee industry groups are bridging a divide across the Atlantic. To start the new year, the Specialty Coffee Association of America (SCAA) and the Speciality Coffee Association of Europe (SCAE), which announced they were merging operations last August, revealed that they
Associations Now
JANUARY 4, 2017
Rundown Attendees: 1,700. Education options: 500 plus. Exhibitors: 40 plus. The Society for Social Work and Research’s 21st Annual Conference begins in New Orleans next week. More than 1,700 are expected to attend. Close to 2,000 faculty from schools of social work, research staff in public and private agencies, and masters and doctoral students will head to New Orleans to hear the latest research methodologies and learn about cutting-edge topics vital to contemporary social work research.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
JANUARY 4, 2017
A new survey shows that a large percentage of Americans feel wintertime sicknesses are unavoidable, but the American Osteopathic Association says that there’s a lot you can do to ward off cold-weather ailments. ‘Tis the season to be jolly … and to get colds and flu. Flu activity can pick up as early as October and last until March, according to historic data from the CDC , but it usually peaks around February.
Associations Now
JANUARY 4, 2017
A Radiohead collaborator reveals that one of the band’s recent social gimmicks went over a lot better than they expected. Also: The start of the year might be a good time for a social audit. Looking to stand out online? Sometimes, it’s about what you don’t do with your social presence. Last year, the band Radiohead gained wide notice from the public after it deleted its social media profiles on Twitter, Facebook, and Instagram.
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