Wed.Aug 03, 2016

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Hype Your Community Launch

Higher Logic

Launching your new community is a big deal. A lot of work went into it and everyone has high expectations for the community. Since community spaces are new, you can’t necessarily expect mass adoption from everyone the second you open the doors. But you can expect people to be interested and excited to see what the community is all about when you launch.

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2017 Member Engagement Strategy

Potomac Core

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Looming external factors will play a significant role in how membership decisions will be made. The outcome of the U.S. Presidential and Congressional Elections, economic performance inside and outside the United States, mergers and acquisitions, baby boomer retirements , terror threats, and technology disruptions will influence whether or not professionals

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Disney-inspired conference experiences

Aaron Wolowiec

Have you ever wondered what attracts nearly 17 million guests a year to “The Happiest Place on Earth”? Surprisingly, it’s not magic. As our members, exhibitors, sponsors and attendees struggle to allocate limited resources, including time and money, they’re making tough decisions about whether or not to participate in our events.

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Beekeeping, With Associations’ Help, Takes New York City By Swarm

Associations Now

NYC has become an unexpected hot spot for beekeeping, with associations helping to buoy the trend in the hub of all things buzzworthy. Bee populations have been on the decline in recent years, with beekeepers around the U.S. scrambling to save the flying insects. Perhaps surprisingly, however, bees are doing OK in the country’s largest urban center, thanks to renewed interest in beekeeping.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Disney-inspired conference experiences

Aaron Wolowiec

Have you ever wondered what attracts nearly 17 million guests a year to “The Happiest Place on Earth”? Surprisingly, it’s not magic. As our members, exhibitors, sponsors and attendees struggle to allocate limited resources, including time and money, they’re making tough decisions about whether or not to participate in our events.

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11 Moments to Relive from MCON 2016

Achieve

The dust is starting to settle from another remarkable MCON. This year’s event gathered leaders, social entrepreneurs, activists and students from all over the country to National Geographic’s campus in Washington, D.C. for an unforgettable week. Whether you made it to D.C. this year, took advantage of the free live stream or you’re just now hearing about the event, check out these 11 can’t-miss moments from MCON 2016. #11 Jay Newton-Small Talks “Broad Influence,” How Women Continue to Shape Pol

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Bill that Would Lift Bike Ban in Wilderness Areas Draws Mixed Reactions

Associations Now

Conservation and biking groups have assorted opinions when it comes to proposed legislation that would lift the existing ban on bikes across more than 100 million acres of U.S. wilderness areas. Where are bikes allowed? That’s a question being debated because of newly proposed regulation. In mid-July, two senators—Mike Lee (R-Utah) and Orrin Hatch (R-Utah)—introduced Senate Bill 3205— Human-Powered Travel in Wilderness Areas Act.

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Some things you’ll just have to do yourself (i.e., you can’t expect your vendor to do it)

Effective Database

One of the more common complaints I hear from my clients is that the vendor doesn’t provide enough information about certain aspects of their software. For example, when a vendor offers a new upgrade, associations will often say “Tell me what is in the upgrade that will be important to me.” Well, the problem is, the vendor can’t really do that.

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After Brexit Vote, Scotch Whisky Association Presses Free-Trade Cause

Associations Now

Even without its ties to the European Union, will the U.K. remain focused on free trade? That question is on the minds of members of the Scotch Whisky Association, whose leader asked the government for answers this week. The Scotch whisky industry has a lot to lose in the United Kingdom’s transition away from the European Union , given that it is driven almost entirely by exports.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Wednesday Buzz: Book Flights on the Installment Plan

Associations Now

A new startup makes it possible for travelers to pay for their flights on an installment plan. Also: A wireless company wants to keep you on the same network, from airport to airport. Business travelers are somewhat shielded from the frustration of booking a flight—especially if the flight is covered by their company. But what about everyone else? For many people, a flight can be a challenge to save for, especially if you have iffy credit or work a low-wage job.