Wild Apricot
OCTOBER 24, 2016
It’s important to keep track of the right member information, because you can analyze it to develop growth, retention, or engagement strategies for your organization. From our experience, here are the 10 mandatory membership fields to track.
Socious
OCTOBER 24, 2016
“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”. A quote from a Forrester report , this phrase is as true for associations as it is for companies. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Eric Lanke
OCTOBER 24, 2016
That's one the observations I took away from my association's latest Board meeting. Defining the right "ends" (i.e., the high-level outcomes the association is in the business of achieving) takes time. And by time, I don't mean hours or days. I mean years. Hear me out. My Board adopted a modified version of the Carver Policy Governance model five years ago.
Advertisement
Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Velvet Chainsaw
OCTOBER 24, 2016
Yes, what if they remember nothing from your event? “Meetings are often so overloaded with material that learning may be hurt more than it’s enhanced,” says Andrea Driessen, Chief Boredom Buster, No More Boring Meetings. (Read her article for seven ways to boost learning.). What’s worse than remembering nothing from the event? If attendees learned something and can’t apply it.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
.png)
|
GlowGlobally
OCTOBER 24, 2016
Join Renata Lerch, Deputy Managing Director of the American Society for Quality and Elisa Pratt, Chief Global Member Engagement Officer of ASIS International , for a discussion on the results of the GEI and insights gained by their associations from analysis of their own member and customer data against the global benchmark. This free 45 minute webinar will take place on November 15 th from 100pm-145pm Eastern.
Associations Now
OCTOBER 24, 2016
DMA’s new name recognizes data as the “fuel” of the marketing industry, says its CEO, previewing the Data Marketing Association’s rebranding in advance of its 100th anniversary next year. The Direct Marketing Association will remain DMA, but it’s dropping “direct” and putting “data” front and center. Data has always been the fuel driving marketing and advertising innovation from its earliest days a century ago to today.
Effective Database
OCTOBER 24, 2016
A client of mine wanted to send an RFP for redesign of their website to a design company I had not previously worked with. Because I had no contacts there, I used their online form, which included a category for “new business” and submitted my name and some details, in order to find out who I should be working with. A week passed with no response.
Associations Now
OCTOBER 24, 2016
In an age when social media replicates most of what your private community is doing, how do you compete? Also: An iconic office chair gets a redesign. Private online communities have it tough. The reason? They’re no longer the only game in town. In a post on the FeverBee blog , community expert Richard Millington presents arguments both for and against keeping online forums around in an age when social media generally replicates the technology.
Advertisement
Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
.png)
Associations Now
OCTOBER 24, 2016
The California Restaurant Association put its support behind a member-launched project that helps to connect transgender people with jobs in the restaurant industry. The California Restaurant Association is backing a project started by one of its members that will help reduce the high rate of unemployment among the transgender community. The California Trans Workplace Project , created by CRA member and trans woman Michaela Mendelsohn, works to connect transgender people with jobs in the restaur
Associations Now
OCTOBER 24, 2016
The online lending industry has started to build up its association presence in the past year, out of a desire to set the agenda around regulations in a growing space. The efforts come in the form of self-regulation, along with an eye toward advocacy. Like many fairly young sectors, online lending is one defined by its lack of regulations—as well as pressure to put new ones in place.
Associations Now
OCTOBER 24, 2016
With Donald Trump repeatedly suggesting that the election may be “rigged,” the National Association of Secretaries of State has spoken out, emphasizing that the electoral process has numerous safeguards in place. In the face of unprecedented criticism from one of the two main candidates, who asserts that voting integrity is lacking in the 2016 presidential election, one association is trying its best to reassure the public before November 8.
Expert insights. Personalized for you.
245 
Let's personalize your content