Wed.Jul 27, 2016

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The Wikipedia Effect: Why People Volunteer

Higher Logic

Wikipedia is one of the best examples of user generated content on a massive scale. Almost the entire site -- one of the most used websites in the world -- is content made by extremely dedicated volunteers. It’ the only way Wikipedia, a non-profit funded by donations, could survive -- they depend on volunteers for their entire existence. But how do they do it?

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From Panicked to Productive: How to Lighten Your Load While Getting Your Om On

KiKi L'Italien's Acronym Soup

Welcome to this week’s Association Chat, your weekly online discussion for the association community where we warm ourselves by the virtual fire with the topics of the day, welcoming thought leaders and trailblazers alike to join up in this online home for the community. I am your host, KiKi L’Italien, CEO of Amplified Growth digital marketing and longtime host of this weekly chat that has been around since 2009 on Twitter, Blab, and now Huzza.

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Want More Engaged Members? Clean Up Your Data

Association Adviser

To fully engage members, your membership management team should know as much as possible about each member and have that information at your fingertips. When members trust you to store information about them, you don’t want to jeopardize that trust by responding to or engaging with them based on inaccurate information. Having their up-to-date contact information, as well as their association involvement history and other professional preferences, helps you build a positive membership experience

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Michael Jordan Antiviolence Donation Strategy Strikes Careful Political Balance

Associations Now

One of the greatest basketball legends of all time is troubled by recent violence by police officers against African-Americans. But, in the midst of a contentious debate, he made a significant point by splitting his donations between two organizations. Basketball legend Michael Jordan is speaking up on an important issue—while avoiding some of that issue’s messier political angles.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Association Leaders Weigh in About Member Challenges, Millennials, Talent Development and Pivoting for the Future

Association Adviser

Our colleague Eryn Underwood’s recent article Why Millennials Join Associations and What Associations Can Do to Keep Them has been republished by a number of state society publications, so it appears we struck a nerve. To that end, we asked a panel of association leaders: How they are connecting with industry up-and-comers, How they’re retaining members once they acquire them and.

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Member Retention through Communications

Association Adviser

The ability to communicate effectively is crucial to making sure the members of your association understand all that you offer. In the latest episode of Association Adviser TV , we spoke with Carl Good , vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA). Good shared several strategies for ensuring that the right information reaches the right members at the right time, including: Targeting different segments within your members

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Positive Signs for Association Membership in a Chaotic Year

Associations Now

An uptick in association membership growth, driven by a rise in member-recruitment rates, highlights findings from the latest Marketing General benchmarking study. The past year in the United States has been a weird one, to say the least. The economy is up by some, if not all, indicators; technology has continued its march toward consuming our lives; and the presidential election is simply inescapable.

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Are your vendors backing up your data?

Effective Database

One of my favorite aphorisms in data management is “There are those who backup, and those who will.” Once you’ve had one catastrophe with a missing or corrupt backup, you’ll never forget about backing up again. Or will you? More and more, data systems are being hosted by third-party vendors. And part of that service is periodic backups of your data.

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Wednesday Buzz: Thinking About Diversity

Associations Now

A meetings industry professional offers some thought-provoking insight on the challenges the event sector faces with diversity. Also: What tough questions should you be asking internally? Can the meetings industry do better on the diversity front—and how does the industry as a whole highlight that diversity? That’s a thought-provoking question raised by Executive Oasis International’s Anne Thornley-Brown , who notes in a blog post for Plan Your Meetings that racial diversity in parti

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Research: Small Businesses Struggle With Travel Headaches

Associations Now

New research released this week by Holiday Inn finds that roughly a third of small businesses believe they have a harder time with the process of booking travel than their larger counterparts. When it comes to business travel, are smaller organizations getting short shrift? That’s suggested by new research from the hotel chain Holiday Inn, which is owned by the hospitality conglomerate InterContinental Hotels Group (IHG).

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