Sun.Feb 05, 2017

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Associations Should Associate with Industry Celebrities

Smooth The Path

Big brands love it when consumers make positive associations. Sports brands race to sponsor premier athletes and the next up-and-comers. Fashion brands deck out the stars for free. Restaurants comp meals for celebrities. They know that for every pair of skis they give away thousands of potential customers are thinking, “if these skis are good enough for [famous skier’s name here] they are good for me.”.