YourMembership

FEBRUARY 9, 2017

To successfully attract and keep association members, continually remind yourselves membership marketing is a process. Many associations struggle to improve their membership growth and retention. Within your offices and before your boards, you search endlessly for one idea to reverse your membership fortune. Unfortunately, there’s no silver bullet. To successfully attract and keep members, you […].

Marketing 188

Marketing Process Recruiting Recruitment 188

Mariner

FEBRUARY 9, 2017

The biggest challenge facing associations with chapter networks is "maintaining relevancy in a time where geographic boundaries are made increasingly irrelevant by technology," said one survey respondent in the 2016 Chapter Benchmarking Study [PDF], conducted by our firm, Mariner Management & Marketing, LLC. And this quote was by no means an outlier.

Survey 116

Survey Technology Marketing 116

Smooth The Path

FEBRUARY 9, 2017

Members don’t take the time to understand their benefits. The board president has us running after his pet project. Those chapter leaders are not communicating well with new members. The conference volunteer is not doing her job. There are so many situations that pit association staff against members. We are trying to serve them if they would just let us.

Survey 73

Survey Project Conference Content 73

Associations Now

FEBRUARY 9, 2017

Incorporate these five design changes in your office to get staff members moving more and making better nutrition decisions. How much do you move at the office? Do you shrug off your coat, fill your mug with your favorite Keurig flavor, and plop down in your plush swivel chair for eight hours of computer work, getting up only to take trips to the restroom, the conference room for meetings, and the kitchen for lunch and coffee refills?

Library 72

Library Class Strategy Examples 72

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Associations Now

FEBRUARY 9, 2017

The Business Roundtable is taking the long view on improving the skills gap for corporations with its most recent report, and some of its members are already following its lead on literacy issues. The Business Roundtable represents many of the country’s leading CEOs, but the group’s new report is all about helping those who won’t even have a chance to enter the C-suite for decades.

North Carolina 62

North Carolina United States America Report 62

Associations Now

FEBRUARY 9, 2017

The Pacific Asia Travel Association is making sure the next generation of travel professionals is ready to take over with its newest membership category. To connect the next generation with the tourism industry and its current professionals, the Pacific Asia Travel Association (PATA) has introduced a new membership category. This new membership category strengthens our commitment to raise the voices of tomorrow’s tourism leaders.

Press Release 46

Press Release Discount Education Industry 46

Associations Now

FEBRUARY 9, 2017

With its new Healthy Domains Initiative, the Domain Name Association is getting proactive on issues of growth, credentials, and self-regulation. Domain names are a hugely important part of what makes the internet the internet. And a trade group that supports domain owners is ensuring that the industry is doing what it can to keep the system working properly.

System 43

System Strategy Maine Industry 43

Associations Now

FEBRUARY 9, 2017

Pinterest adds a number of innovative search features that keep the focus on the photos. Also: What CEOs should do to help inspire innovation. Your searches on Pinterest are about to become as picture-heavy as your boards. On Wednesday, the social network unveiled numerous visual search features to help users discover more content on the platform. “Pinterest has been increasingly trying to close the gap from a user initially viewing an image to being able to jump to ideas and products with

Innovation 40

Innovation Maine Products Report 40