YourMembership

FEBRUARY 28, 2017

Strategies to expand your association’s younger membership base. Do you have a strategy in place to grow your association’s pipeline of younger members? At The Ohio Society of CPAs (OSCPA), we’ve taken a proactive approach to building our membership and growing the future CPA workforce in Ohio. It’s translated to an astounding 70% increase in […].

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Ohio Strategy Member Engagement Recruiting 200

WBT Systems

FEBRUARY 28, 2017

We have come across several interesting articles in the past couple of weeks, which discuss some of the social, political and economic changes that are currently impacting how we work and learn. In this post, we have collected some articles that we think will be interesting for associations, and that touch on some of the challenges and opportunities for association education programs today.

Education 195

Education Mooc Certificate LMS 195

Smooth The Path

FEBRUARY 28, 2017

Two people were talking about the same data represented in a chart, but you wouldn’t know it. The data showed that the organization had a 96% satisfaction rating and that thrilled one professional. The other professional focused on how dissatisfied the remaining 4% were. 130 disappointed people is an unacceptable amount of dissatisfaction, she thought.

Survey 75

Survey Analysis Content Member Research 75

Associations Now

FEBRUARY 28, 2017

Rallying behind a U.S. Department of Energy report that showed job growth in the clean-energy sector, industry groups organized the #CleanEnergyJobs campaign to raise awareness about how clean energy creates good jobs and boosts the economy. More than 3 million workers in the U.S. are employed in the clean-energy sector, according to the U.S. Department of Energy’s recent U.S.

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Social Media Press Release America Video 59

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Higher Logic

FEBRUARY 28, 2017

If you watch budget design shows on TV, you know that one of the designers’ favorite tricks is paint. It’s cheap, fast, and gives a whole new look to furniture and walls. Rarely do you see a makeover on a budget that doesn’t at least paint an accent wall. White walls hardly ever remain white. Websites are the white wall of your marketing plan. You can make little changes to pique people’s interest and move potential customers and members further down the sales funnel.

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Illinois Indiana Content Examples 160

Associations Now

FEBRUARY 28, 2017

With the help of the event’s longtime mascots—whom you might recognize from the comics page—the National Association of Letter Carriers’ annual Stamp Out Hunger event is getting its own personalized stamp set to signify its 25th anniversary. The National Association of Letter Carriers is celebrating the 25th anniversary of its most noted philanthropic campaign the best way it knows how: through the use of postage.

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Nevada 43

Associations Now

FEBRUARY 28, 2017

In a new strategic partnership with the Structured Finance Industry Group, the Chamber of Digital Commerce is making the case that securities could reap big benefits from using blockchain technology. The Chamber of Digital Commerce (CDC), in its first few years , has put a lot of work into forging connections between cryptocurrency stakeholders and the broader financial world.

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Las Vegas Education Technology System 40

Associations Now

FEBRUARY 28, 2017

After last week’s discovery of a massive security hole in the widely used online security service Cloudflare, the company reacted quickly, reflecting the severity of the flaw. It’s a reminder that response is often just as important as security in the first place. A long time ago—probably five-plus years back—I received a T-shirt in the mail. It featured a list of names of the earliest users of Cloudflare, done up in the shape of the company’s logo.

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System Discount Team Project 47

Associations Now

FEBRUARY 28, 2017

With heightened immigration enforcement policies coming into effect, agricultural industries may feel the strongest effects. These organizations are making sure their members are ready to navigate the increased oversight. With memos released by Homeland Security last week , the Trump administration is seeking to ramp up the number of audits and raids performed to identify and deport undocumented immigrants—a change that could heavily affect the agricultural sector.

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California America Resources Review 54

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Marketing