Reid All About it

FEBRUARY 17, 2016

This article was originally published as “Writing Online Content for Distracted Humans and Web-Crawling Spiders” in the Association Executives of North Carolina’s Success By Association magazine, November/December 2015 issue. ~~~. Remember the days when members read everything you mailed them? Or, at least you thought they did. You never knew for sure, but one thing’s for certain: you didn’t have the competition for their attention like you do today.

Content 174

Content North Carolina Class Tools 174

Higher Logic

FEBRUARY 17, 2016

Over the past decade, I’ve watched community management go from something that was primarily self-taught to a discipline with a wide variety of professional development opportunities. New programs and events spring up regularly, where community managers from across industries and life histories can come together and share what they’ve learned with one another.

Class 160

Class Certificate Price Software 160

Smooth The Path

FEBRUARY 17, 2016

Members want us to solve problems that they can’t solve for themselves – Greg Melia , Director of Membership for ASAE at MASAE’s 2015 mid-year conference. Of course he is right. This is the essence of an association. It’s actually the essence of all successful organizations for-profit and non-profit. We solve the problems that nag our members, problems that no one else cared to solve or could solve.

Directory 76

Directory Innovation Survey Project 76

Robert M Barnes

FEBRUARY 17, 2016

The Associations Forum CEO & Chair Symposium has been on my schedule for years – first as an attendee then as a presenter when I worked with Fitness Australia.

Association Management 70

Association Management 70

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Member Engagement

Velvet Chainsaw

FEBRUARY 17, 2016

How many conference speakers have you seen that don’t want attendees asking, answering, commenting or participating during their presentations? From the speaker’s point of view, the presentation seems to be moving along nicely as the content is covered. The room is silent except the speaker’s voice. And surely that means that the audience is attentively listening and learning.

Education 62

Education Conference Indianapolis Analysis 62

Beth Kanter

FEBRUARY 17, 2016

I’ve been a huge fan of Crisis Text Line since it launched back in August, 2013. I remember when I first saw it when its was in its infancy as a project at DoSomething. Nancy Lublin, who was CEO at the time, hosted a book party for “ Measuring the Networked Nonprofit ” and during a tour of the office, she introduced me to Bob Filbin, DoSomething’s Data Scientist at the time.

Press Release 32

Press Release Project Survey System 32

Associations Now

FEBRUARY 17, 2016

Even though membership is their core business model, not as many associations have membership staff as you might expect. Here’s a look at some of the varying ways associations do, or don’t, build membership into their staff structures. It’s time for another edition of “Possibly Surprising Information About Staffing Practices at Membership Organizations” here at Associations Now.

Recruiting 57

Recruiting Recruitment Report Strategy 57

Associations Now

FEBRUARY 17, 2016

A Facebook feature previously reserved for big media outlets will soon be open to publishers of all shapes and sizes. Plus: GIFs make a bigger splash on Outlook. It’s been nearly a year since Facebook announced Instant Articles, a platform for publishers to post their content directly to the social network. Predictably, many were concerned about the implications of publishers seemingly giving up their content for minimal gain.

New York 52

New York Content Resources Products 52

Associations Now

FEBRUARY 17, 2016

Safe Banking for Seniors, a new program from the American Bankers Association, hopes to arm seniors and their caretakers with steps they can take to prevent fraud—a major problem for older adults. Banking shouldn’t lead to financial risks for anyone, regardless of age. Nevertheless, seniors are often more vulnerable to fraud than any other age group, facing as much as $2.9 billion in losses annually.

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Sample Social Media Education Team 40

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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