Potomac Core

OCTOBER 4, 2016

Sluggish global growth and U.S. growth , the race for talent, and disruptive innovation create opportunities for Associations and Professional Societies to become more essential. It’s all about alignment with industry and professional outcomes that your members care most about. Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. 3 Association Growth Strat

Strategy 164

Strategy eBook Member Engagement Revenue 164

Smooth The Path

OCTOBER 4, 2016

It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Why did they choose them and not us? Members have a challenging problem and we have the solution but they do not use our solution. Why? We reach only 14% of the population of potential members. Why haven’t more chosen us? Only 25% of our members come to the conference.

Price 127

Price Products Member Experience Communications 127

Associations Now

OCTOBER 4, 2016

Say goodbye to formal annual performance evaluations and hello to more informal and regular check-ins. Why the move to more fluid feedback benefits not only managers and employees but also associations. Have you heard? Annual performance reviews are dead. But don’t fear! Their replacement comes as a breath of fresh air to all generations in the workforce—not just young professionals.

Review 110

Review Project Guidelines Recruiting 110

GlowGlobally

OCTOBER 4, 2016

On October 4th, David LaFrance CEO from the American Water Works Association (AWWA) and Gaurav Sood from AWWA India shared their insights gained from the first year developing community in India. AWWA developed a Strategic Framework with the objective of expanding into seven priority markets with a mission statement “Better World Through Better Water” and opened its first office outside of North America, in Mumbai India in 2015.

America 96

America Marketing Strategy 96

Advertisement

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Associations Now

OCTOBER 4, 2016

A new study from APCO Worldwide examining how association advocacy efforts are perceived by DC power brokers and other stakeholders offers some strategic and tactical insights for association GR teams. Relationships, storytelling, and third-party validators mark associations with effective advocacy programs, according to a new study from communication, engagement, and business strategy firm APCO Worldwide.

Press Release 106

Press Release DC Newsletter Washington 106

Associations Now

OCTOBER 4, 2016

Susan Schneider Williams, who helped her husband through a difficult final year, has spent much time after his 2014 death looking for answers and a support system. She found both with the help of the American Academy of Neurology and the American Brain Foundation, where she now sits on the board. The world lost Robin Williams in 2014, but his widow, Susan Schneider Williams, saw the effects of the famed comic’s diminishing mental state up close for some time before his death.

Leadership 99

Leadership System 99

Effective Database

OCTOBER 4, 2016

I often recommend to my clients that they have regular meetings among their heaviest database users, to discuss all the issues related to data management within the organization. Having these regular meetings can really improve communication among different departments (and even withIN them!). When I suggested this to a client recently, one woman in the meeting replied “It’s like the family dinner!

Communications 55

Communications Organization 55

Associations Now

OCTOBER 4, 2016

The New Jersey Credit Union League will create customized performance reports for its members. What is it? Starting next year, the New Jersey Credit Union League will offer customized quarterly reports to its members to help them compare their performance against prior results, longer-term organizational or regulatory goals, and the performance of other credit unions.

New Jersey 83

New Jersey Report Products Education 83

WBT Systems

OCTOBER 4, 2016

Many associations are creating eLearning content for members that are spread over a wide geographical area, and who are increasingly “on the go”, voluntarily accessing learning when they can, where they can, outside of working hours. As learners will most likely be accessing eLearning content on their own time, it is important to ensure that they have the ability to assess their achievement of learning objectives and receive feedback in real time.

LMS 247

LMS Course Content Examples 247

Advertisement

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

OCTOBER 4, 2016

As the Internet Corporation for Assigned Names and Numbers gains control of the internet’s low-level functions this week, let’s take a look at the situation that led to ICANN’s creation. It offers an important lesson for any IT department. The decision to put stewardship of the internet in the hands of a nonprofit was not made overnight.

Illinois 73

Illinois California System Maine 73

Associations Now

OCTOBER 4, 2016

Keep an eye out for these warning signs in the run-up to your event. Also: Let’s talk conference session learning models. It’s always a bad sign when the chatter around your event begins to sound more like crickets. That’s just one of many warning signs that the Event Manager Blog advises event planners to be alert to. Others include a drop in retention, a general sameness to the event, a poor understanding of what an ideal attendee looks like, and a lack of vendors or sponsor

Conference 67

Conference Examples Products 67

Associations Now

OCTOBER 4, 2016

In response to shootings of African-American men by police officers around the country, the National Newspaper Publishers Association has declared a state of emergency for black America, calling for the federal government to take specific steps to address the problem. After numerous recent shootings of black men at the hands of police, an association that represents publishers of newspapers that serve the black community says it has seen enough.

Tulsa 61

Tulsa Charlotte Washington America 61