Thu.Aug 18, 2016

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Getting Social(Link) at ASAE 2106

YourMembership

This past week, ASAE 2016 in Salt Lake City was a first for YourMembership’s all-new SocialLink. The response to the unveiling of SocialLink was overwhelming. At first glance, prospects and clients alike were thrilled with the design of the game-changing platform. They quickly understood the real power of the solution when we offered fully-functional demos at our event booth.

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What Is an Online Community?

Higher Logic

In 2016, many executives and organizations understand that building online communities for their constituents to learn, share and collaborate is critical for growth and relevancy. They know that successful online communities can help them engage and inspire everyone -- customers, partners, members and prospects. And this is a big part of creating unique and individual customer experiences, which is incredibly valuable -- according to Gartner research, in 2016, 89 percent of businesses are expect

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Programmatic Advertising: Future-proof your non-dues revenue.

YourMembership

Programmatic advertising is a potentially vast new source of non-dues revenue for associations. It helps automate the media buying process by relying on software to purchase ads that retarget specific audiences. Until recently, it’s been a challenge for some associations to deliver value to B2B digital marketers. But, with this fast-growing model, the opportunities are unlimited.

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Is It Time to Ax Your Young Professionals Group?

Socious

Do you remember sitting at the kiddie table? I do, and it’s a memory that brings up mixed feelings. I loved the kiddie table when I was five, but by 14 I was tired of all the screaming children. I wanted to move on to the main table. I imagine you can think of a time when you wanted the same thing.

Maine 135
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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We Are Finding Out What Skills Association Leaders Need Today (And You Can Too!)

Smooth The Path

-What skills do today’s association leaders need? -What can association CEO’s be doing to nurture great boards? – What are the non-negotiable elements that make up high performing boards when there is so much change going on? These are the questions the folks at AH and I have been wondering about. And now we are asking them! In late-Spring and early-Summer I held 13 hour-long conversations with carefully selected association CEO’s.

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Airlines for America’s New Dashboard Tells You Where the Delays Are

Associations Now

12 % The decline in complaints to airlines over the first six months of 2016. A total of 8,376 people reached out to the Department of Transportation about their flights during that period, a drop of around 1,200 complaints from the same period in 2015, according to the Los Angeles Times. The industry group Airlines for America is working with an analytics firm to create an easy-to-understand dashboard that offers a snapshot of the airline system’s current uptime.

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Conference Circuit: Parliamentary Procedure

Associations Now

Rundown Attendees: 500. Educational workshops: 30. The National Association of Parliamentarians’ 2016 National Training Conference begins in Colorado late next week. More than 500 parliamentarians from around the world will be in Broomfield, Colorado, next week to ask questions, share ideas, and make connections that will contribute to moving the profession forward.

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Mixed Martial Artists Fight to Create Players’ Association

Associations Now

Key figures in the sports world want the increasingly popular mixed martial arts fighters to unionize. Launching the Professional Fighters Association is seen as the way to do that. Ultimate Fighting Club (UFC) athletes are taking a swing at forming an association. Not unlike organizations representing baseball, football, hockey, and basketball players, the Professional Fighters Association (PFA) will try and push the league into a collective bargaining agreement with members.

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Thursday Buzz: A Self-Driving Car Is Picking You Up (Soon)

Associations Now

Uber isn’t just testing self-driving cars—it’s actually putting them on the road in Pittsburgh. Also: Lessons from a New York Times app shift. Conference attendees in Pittsburgh will soon get a chance to experience a tech novelty that no other major market has. What’s that? Well, Uber is about to launch self-driving cars in the market, reports Bloomberg Businessweek.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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CTIA Makes Case for Controversial “Zero-Rating” Practice

Associations Now

This week, the wireless group CTIA released a report that argued in favor of the economic benefits of zero-rating, or allowing access to certain websites without affecting a user’s data cap. The association’s stance, however, runs counter to a number of advocacy groups, which argue that zero-rating allows mobile providers to choose winners and losers.

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