To Conduct Exit Surveys or Not to Conduct Exit Surveys
Smooth The Path
AUGUST 28, 2016
Let’s say we compiled the results of all the exit surveys answered last year across all of the associations who field them. My guess is, we would learn: most members don’t renew because their job changed, some smaller number didn’t renew because they didn’t see the value, and some others didn’t renew because the price is too high.
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