Thu.Mar 23, 2017

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6 basics of member re-engagement: Part 1.

YourMembership

This is the first of a two-part series from Real Magnet looking at best practices for re-engaging your association members. As an email marketer, your list of both members and prospective members is probably your most valuable asset. Likewise, the potential of shrinking your list places you in danger of losing revenue, members or donations. […].

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Should you remove negative reviews from your community?

Higher Logic

You went out to dinner and had a horrible experience. What do you do? Many people would go to a site like Yelp and post about how the food was late, cold, and over-priced. Hopefully the restaurant either sees your review and apologizes, or a future customer decides to eat somewhere else. The truth is, consumers trust peers, even if they find that advice online.

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Report: People Either Love Business Travel, or Hate It

Associations Now

A new analysis by researchers at the University of Surrey and Lund University describes two primary types of business travelers—those who embrace business travel and those who struggle with it. The report emphasizes that organizations must take steps to cut down on such travel, where possible. Business travel is one of those things that you really cotton to—or you don’t.

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Event Planning Is a Team Sport

Membersuite

Ask any event planner and they’ll tell you that planning any event, big or small, can be a stressful ordeal. It requires creativity and a knack for multitasking all of the moving parts. While the majority of the responsibility falls on the event planner, make no mistake, event planning is a team sport. And since event revenue is the lifeblood of many organizations, it’s critical that everyone gets on board.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Thursday Buzz: One Way to Respond When Celebrities Criticize

Associations Now

When one association professional heard a celebrity denigrate her industry, she decided to confront him one-on-one. Also: Check out the “Global Meetings Industry Day Anthem.” How would you react if a famous person inaccurately critiqued your association’s field? Take a cue from Lindsay Patterson, a senior manager for communications and public relations at the Association of International Certified Professional Accountants, who tells her story on AICPA Insights.

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Poison Control Group Launches Online Hotline

Associations Now

When people have medical questions, they often turn to the internet for answers. That’s why the American Association of Poison Control Centers created a new online tool where the public can find information on toxic substances without picking up the phone. For 30 years the public has been able to call the poison control hotline for information on potential poisoning.

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Conference Circuit: Keep on Trucking

Associations Now

Rundown Attendees: 1,300. Exhibitors: 100 plus. The Truckload Carriers Association’s 79th Annual Convention starts over the weekend in Nashville. Around 1,300 industry professionals are expected to attend. Close to 1,300 for-hire carriers, industry suppliers, and professionals involved with truckload-specific operations will make their way to Nashville in the next few days to share ideas, develop new strategies for the future, and learn about the latest technology and services.

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Years After Going Dormant, Wisconsin Venture Capital Group Makes Comeback

Associations Now

Following in the footsteps of a nearby Michigan group, the Wisconsin Venture Capital Association is coming back to life, and next week will hold its first meeting since 2008. For nine years, the Wisconsin Venture Capital Association was basically nonexistent, a victim of board member retirements and a decline in the venture capital sector as a whole.

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Develop a Revenue-Generating Sponsored Digital Content Program

Associations Now

Here are some tips on how to make digital advertising supplements both an educational benefit to your members and a nondues revenue generator for your association. I graduated from college with a degree in magazine journalism right before the Great Recession shook up the publishing world. Some of my favorite magazines, Gourmet and Domino , shuttered; so did the city magazine where I worked at the time—all because of dropping ad revenues.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more