Fri.Oct 07, 2016

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How a Tech Solution Saved This Executive Director’s Membership Growth Strategy

Wild Apricot

The story of how one executive director managed to turn around a failing growth strategy with a software solution, hitting 25% growth in six months. Based on The Tech Effect webinar, which runs each month at Wild Apricot.

Strategy 276
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Association Brain Food Weekly: 10.7.16

Reid All About it

We all need help dealing with the raging river (not gentle stream) of information coming at us every day. Associations are perfectly placed to help us sift through and select the best information to read or consult. Yes, I’ll use the C-word: associations should be the #1 curators for their community. Since I’ve been on an education kick lately, here’s an example of curation by a for-profit organization.

Mooc 203
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5 Survey Writing Secrets that Will Get More Responses

Socious

According to association consulting firm, Potomac Core , only 63% of association members feel that they’re getting value from their membership fees. That’s a scary number, especially as associations struggle to stay relevant in today’s marketplace.

Survey 227
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Young Professionals Deserve a Seat at the Table

Associations Now

Associations that create opportunities for emerging leaders to serve in staff or volunteer roles are more likely to remain relevant and have a solid leadership pipeline in place. We often hear that diverse boards are stronger boards. In addition, the dual impact of retiring and emerging workforces has inspired many associations to think strategically about succession planning and engaging the next generation.

Committee 106
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Who ARE you?

Effective Database

One of my greater pet peeves is company websites that don’t list any contact information. I see this a lot with software companies (and maybe it’s just because that’s where I’m often looking). When I click the “contact us” link on your website, part of what I want to know is WHO is behind the company (at least show me the leadership, if not a staff listing) and WHERE that company is located.

America 63

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Defining and Communicating Value through Emotional Drivers

Membership Marketing

Have you ever been asked what differentiates your membership from the others that are available? In marketing terms, do you know what is your “unique selling proposition” (UPS)? This is the type of question I often ask of prospective clients when I meet with them. A lot of times I do not get very compelling or confident answers. A first step in defining this value is to define the motivations of members and prospective members.

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Trade Group: Malls Consider High-Tech Solutions to Security

Associations Now

3.3 % The anticipated year-over-year growth in retail sales in physical stores during the upcoming holiday season, according to a report released this week by the International Council of Shopping Centers. The association projects that shoppers will spend an average of $683.90 on holiday purchases. Responding both to recent attacks in malls and to consumers’ wariness of encountering airport-style security when they go shopping, trade groups are helping their members get creative about impr

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5 Survey Writing Secrets that Will Get More Responses

Socious

According to association consulting firm, Potomac Core , only 63% of association members feel that they’re getting value from their membership fees. That’s a scary number, especially as associations struggle to stay relevant in today’s marketplace. It also highlights just how important it is for your association to provide the benefits and offers that members want.

Survey 100
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Friday Buzz: Millennials Love Text

Associations Now

New research from Pew pokes a hole in the conventional wisdom about the written word. Also: how one truly animated band is using Instagram effectively. It’s taken as a given these days that if you want young adults to listen to you, you have to communicate with them visually—through photos or video. But what if that’s not the case? What if millennials still like text as a medium?

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Meeting Reading: Three Posts Worth Bookmarking

Associations Now

Three recent event-related articles have plenty of takeaways for association meeting planners. How can you incorporate one or all of these ideas into your next conference? I spent some time on Amtrak over the past few days, which means that I got a little caught up on the reading I have fallen woefully behind on. While the reading spanned both personal and professional interests, here are three articles related to the meetings and events space that made me stop and think.