Wild Apricot

NOVEMBER 14, 2016

While charitable giving has actually increased 10% in the last year, so has the amount of effort it takes to get a donation. So, here is a list of 20 ways to help your organization capture the attention of donors on the go and increase donations.

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Organization 305

Socious

NOVEMBER 14, 2016

Which is easier for you to pinpoint, the number of new customers you won last quarter or the number of current customers who left your company? For most businesses, it’s easier to rattle off new customer numbers. That’s because the majority of marketing and sales efforts (and executive focus) go toward attracting and winning new customers. Every day, marketers are becoming more and more efficient at winning new business through digital relationship-building approaches like inbound.

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Marketing 180

Eric Lanke

NOVEMBER 14, 2016

My posts from a few weeks back ( here and here ) on the role of associations in the work of educating next generation professionals for the industries or professions that they represent have been getting some attention. Beyond the usual tweets and retweets, this time someone actually reached out to me, wanting to know more. In the ensuing discussion, as I began thinking more concretely about the work of my association and the challenges it has been designed to address, a couple of additional tho

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Socious

NOVEMBER 14, 2016

Which is easier for you to pinpoint, the number of new customers you won last quarter or the number of current customers who left your company? For most businesses, it’s easier to rattle off new customer numbers. That’s because the majority of marketing and sales efforts (and executive focus) go toward attracting and winning new customers. Every day, marketers are becoming more and more efficient at winning new business through digital relationship-building approaches like inbound.

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Marketing Content Products Education 100

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Association Adviser

NOVEMBER 14, 2016

Carol Miller, MHI. When you have a four-person staff managing the production of a handful of association publications, content marketing for offline and online platforms and event marketing for two 35,000-attendee annual trade shows plus several smaller events, it’s SMART to have a goal-oriented plan of attack. That’s the main message Association Adviser received from Carol Miller, vice president of marketing & communications at MHI , the nation’s largest material handling and logistics asso

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Beth Kanter

NOVEMBER 14, 2016

Apple has had a rule that banned iOS apps from collecting funds for charities or fundraisers via Apple Pay. That means if they collected funds, it would have to take place outside the app, such as through a browser or text. Apple also made it difficult for nonprofits to collect in-app donations without incurring huge transaction fees on top of credit card fees.

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Associations Now

NOVEMBER 14, 2016

The association that represents nonprofit organizations in Colorado is eliminating fees for its training programs and instituting a new learning recognition program. The goal: increase participation by eliminating barriers and adding incentives. In the area of professional development, the Colorado Nonprofit Association is going from fee to free. At its annual conference last month, the organization announced that, beginning in January, all employees of member nonprofits, business members, and s

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CommPartners

NOVEMBER 14, 2016

Every day, each of us makes many decisions on how we spend our time and money. Some of these decisions require careful consideration and can take weeks or months, while others happen almost unconsciously, based on a feeling of comfort, expectations and trust. All organizations, regardless of mission are in the business of attracting consumers […].

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Associations Now

NOVEMBER 14, 2016

The National Association of Emergency Medical Technicians says the EMS Voluntary Event Notification Tool, or E.V.E.N.T., can help improve emergency services through its anonymous reporting mechanism. The association is pushing for wider use by first responders. Thanks in no small part to the association that represents them, emergency medical technicians have a useful tool for reporting incidents that pose a safety risk to themselves or the patients they assist.

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Tools Report System Innovation 67

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Marketing

Associations Now

NOVEMBER 14, 2016

With more than 1,100 signatures of support—many from association leaders—an open letter from the National Association of Manufacturers hopes to set a constructive tone as Donald Trump transitions into the presidency. Now that the results of the 2016 presidential election are set in stone, the business world wants President-elect Donald Trump to know that it’s ready to work with him.

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Associations Now

NOVEMBER 14, 2016

Big-name polling analysts failed to predict last week’s presidential election. There’s a lesson there in how leaders should use and think about data. We live in the era when knowing the numbers matters, an era of data-driven decision making. And then the numbers didn’t do what they were supposed to do. Yes, this is an election-related post. I sympathize if you have little interest in revisiting last week, regardless of your political persuasion.

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Associations Now

NOVEMBER 14, 2016

Tax proposals favored by President-Elect Donald Trump on the campaign trail align with the tax blueprint released by the GOP earlier this year. Because of this, House Republicans say tax reform will be near the top of their 2017 legislative agenda. Following President-elect Donald Trump’s win on November 8, House Republicans said last week that tax reform will be near the top of their legislative agenda for 2017.

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