Higher Logic

JANUARY 18, 2017

We’ve been busy here at Higher Logic - last September we announced our spot as a Leader in the inaugural IDC MarketScape : Worldwide Online Communities 2016 Vendor Assessment, as well as our new investment and partnership with JMI Equity. JMI Equity invested in Higher Logic, giving us capital, guidance, the ability to do acquisitions, and access to many of the things we need to keep improving and evolving our community platform for customers.

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Smooth The Path

JANUARY 18, 2017

We all want others to think of as dependable. Being dependable means something different situation by situation and person by person. And it is not enough to just show up. Board members, staff members, vendors, partners, peers and members routinely assess whether you are dependable. Can they count on you to: Show up physically? Show up mentally? Show up with your heart?

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Associations Now

JANUARY 18, 2017

Your organization may take great strides to influence how you’re seen by the public, but the market may have other ideas. Also: How your organization can set the stage for innovation. In this politically charged time, the Saint Louis Art Museum has come under fire for lending one its paintings for use during President-elect Donald Trump’s inauguration.

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Velvet Chainsaw

JANUARY 18, 2017

It’s the adventures of your next conference experience across the eighth dimension. Oh, wait. That’s the intro to Buckaroo Banzai about the adventures of the science fiction rock musician and his band of cavaliers. Well, similar to Buckaroo’s adventures, you have the opportunity to take your band of conference participants into the 21st Century conference dimension.

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Associations Now

JANUARY 18, 2017

The National Shooting Sports Foundation announced this week it was launching a national antisuicide campaign with the help of the American Foundation for Suicide Prevention. It comes months after a successful pilot program between the groups. The National Shooting Sports Foundation, one of country’s largest gun industry groups, is teaming with the American Foundation for Suicide Prevention (AFSP) in efforts to prevent suicides nationwide.

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Associations Now

JANUARY 18, 2017

President-elect Donald Trump and his cabinet nominees aren’t the only ones who face conflicts of interest; association boards experience them too. A governance expert talks about how to handle them the right way. When the CEO of ExxonMobil, the world’s largest publicly traded oil and gas company, was nominated last month to head up foreign affairs for the United States, there were lots of questions regarding conflicts of interest , which were most recently demonstrated during his confirmation he

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Associations Now

JANUARY 18, 2017

New York City is allocating $2 million in grants to nonprofit theaters throughout the city, with the goal of allowing theaters to target diverse staffs and audiences. With the help of a new series of grants, New York City’s theater scene could soon become a lot more diverse. Last week, the city announced it would allocate $2 million in grants aimed at boosting diversity in its nonprofit theaters.

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Associations Now

JANUARY 18, 2017

Officials representing the International Association of Chiefs of Police and 10 other groups released a model policy document meant for police departments to use. The document represents the first time that groups have specifically recommended de-escalation before the use of force. In recent years, relationships between police officers and the public have been increasingly strained, in part because of publicized incidents in which the use of deadly force by officers took things a step too far.

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Associations Now

JANUARY 18, 2017

A mail-order mystery service is sparking some surprise and delight in its rapidly growing membership. Here’s what associations can learn from an old-school engagement tactic: Leave them guessing—and wanting more. Last week, I wrote about the “ five-minute member ” and the avalanche of information that competes for your members’ time and attention. Well, this week I’m looking at a decidedly old-school method of engagement, direct mail.

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

JANUARY 18, 2017

With the announcement of a new public notice website, the Virginia Press Association hopes to safeguard a revenue source for its members, as well as their function as the town criers. With my dad as a reporter and my mom as an editor, you could say I come by my appreciation of newspapers honestly. In fact, I mourned the day my hometown paper, The Herndon Observer, shuttered in 2010.

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