Wild Apricot

JULY 30, 2014

'This August there are 19 free non-profit webinars in our round-up – on hot topics such as: “Getting started with video”; “Storytelling basics”; “Supercharging corporate donations” and much more!

Video 251

Video 251

Velvet Chainsaw

JULY 30, 2014

'You’ve heard the saying, “Come on, this is not brain surgery.”. It means that something is really simple to do. We use it to encourage people to stop whining and do the obvious. Planning the right conference programming for the right target audience is profoundly simple. If you have a vision and focus. And it can lead to major attendee brain changes , almost like brain surgery.

Conference 86

Conference Recruiting Recruitment Education 86

Associations Now

JULY 30, 2014

'The survey of organizations with fewer than 500 members revealed positive membership trends but found ongoing concern about delivering member value. The priorities and challenges of small-membership associations aren’t terribly different from the priorities and challenges of large-membership groups, according to the findings of a new survey released this week.

Survey 74

Survey Recruiting Recruitment millennials 74

Tom Morrison

JULY 30, 2014

'Marketing General recently released its 2014 association study that had two compelling stats in it: The #1 reason members non-renew memberships is lack of engagement in the association The #1 priority for 67% of associations is growing member engagement As I look back over the last eight years of our association''s strategic plan, implementation and the incredible growth we have experienced, one thing sticks out that turned everything around: Maximizing Member Engagement.

Member Engagement 57

Member Engagement Newsletter Cost Communications 57

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Associations Now

JULY 30, 2014

'A wing of the American Veterinary Medical Association just announced final public voting for the “America’s Favorite Veterinarian” contest, which helps highlight vets and their special relationships with pets and pet owners. Associations are perfectly primed to help generate a little publicity for their members. The latest group to do so is the charitable arm of the American Veterinary Medical Association, the American Veterinary Medical Foundation, which is sponsoring a contest to identify “A

America 59

America Industry 59

Associations Now

JULY 30, 2014

'A National Labor Relations Board decision finding that the fast-food giant is a “joint employer” of its franchisees’ workers prompted an immediate outcry from business trade groups. The associations say the ruling threatens the long-standing franchise business model. The International Franchise Association’s main argument against Seattle’s minimum wage law just took a significant hit from the National Labor Relations Board.

Seattle 56

Seattle Maine Industry Resources 56

Associations Now

JULY 30, 2014

'Reporting on its first Digital Inclusion Survey, the American Library Association highlights how libraries are remaining relevant in the digital age—and how hard it is for them to keep up with technology’s quickening pace. If your local library doesn’t have working WiFi, it’s probably because the power’s out. Free wireless internet access is so common at libraries these days that just 2.5 percent of those that took part in a recent survey said they don’t offer it.

Library 86

Library Maryland Survey Technology 86

Associations Now

JULY 30, 2014

'Find the term “millennials” an annoying catch-all? Brace yourself: It’s nothing compared to the term being used for the next generation. Also: how one company found a stat-laden blog headline 40 percent more successful than one without the data. If you clicked on this feeling you finally had a handle on millennials , we have some bad news for you.

millennials 62

millennials Social Media Review System 62

Associations Now

JULY 30, 2014

'A trade association eliminates dues for its smallest companies, an inclusive effort to boost innovation and safety more broadly across its industry. Six years later, Chris Anderson’s message about “free” seems prophetic. We are awash in businesses that offer free access or membership today. And yet, we’re all well aware that there’s really no such thing as a free lunch, that there’s always a catch.

Innovation 82

Innovation Revenue Industry Course 82

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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