Wed.Nov 19, 2014

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Recruiting Members For Keeps – Free Expert Webinar

Wild Apricot

'Here are the details about our next Expert Webinar session: Recruiting Members for Keeps – Thurs. December 11 at 1:00 PM (Eastern).

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Does Your Association Have a Private Online Social Community?

Virtual

'The legendary Augusta National Golf Club is home to the annual Masters Golf Tournament, and it’s one of the finest golf courses in the world. But beyond the club’s reputation for world-class golf, it’s also one of the world’s most exclusive social clubs. Augusta’s 300 members include Fortune 500 CEOs, former cabinet officials and the top two men on the Forbes 400 ranking of the wealthiest individuals, Bill Gates and Warren Buffett.

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Cracking the Culture Code: Blogging

Jamie Notter

'This is a guest post from Eric Lanke , the CEO of the National Fluid Power Association. This is the fifth in a series of posts he’s writing about how he, as a CEO, is building and sustaining an intentional culture in his organization, a national trade association. His first four posts were on : (1) The use of very specific language in the office to help ensure staff are focused on the needs of actual members; (2) how professional education in the industry or profession your association represe

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Status and Time: Two More Member Motivations

Associations Now

'Some association members want to keep up with the Joneses, while others are looking for experiences that reward their time spent over anything else. In case you need some more reasons to understand your members’ varying motivations for joining and engaging in your association, here are a couple more for you. Last month, Knowledge@Wharton shared news on research that shows what kinds of consumers are most likely to adopt new products to enhance their social status.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Too Many Conferences Provide Plop, Placate And Pay

Velvet Chainsaw

'Have conferences become too enthralled with experts and attendees swapping solutions ? Have conference organizers resigned themselves to the inertia of the way we’ve always done it? Is the traditional conference experience in danger of being institutionalized which devalues individual expression? Are we addicted to providing passive plop, placate and pay* experiences?

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Best of the Web: November 2014

Association Adviser

'Technology Truths for Meetings and Events Kristen Parker Event Garde Blog 6 Real World Conference Disruptors Jeff Hurt Velvet Chainsaw Consulting What’s Jay Fired Up About THIS Week? (Are you. For more about this topic, click on the headline.

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Could the Internet of Things Be Overhyped?

Associations Now

'The Internet of Things is expanding—it’s expected to jump from half a billion “things” in 2000 to an estimated 50 billion by 2020—but does that expansion match up with general interest? A CompTIA report sizes things up. Connected devices are moving way beyond smartphones. Innovators in the Internet of Things (IoT) are hooking up all sorts of things to the internet—everything from the lights and thermostats in homes to public transportation.

Report 77
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A Conversation with Allison Fine About Her New Book #Matterness

Beth Kanter

'Click To Purchase Now. Today is the official launch of Allison Fine’s new book, Matterness. We recently had a delightful email interview about some of the ideas and themes from the book. You can get your copy now by clicking here. BK: Hi, Allison, I hear you’ve written another book. What’s Matterness about? AF: It’s called Matterness: What Fearless Leaders Know About the Power and Promise of Social Media?

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This Australian Club Has a 40-Year Member Waiting List

Associations Now

'The operators of the Melbourne Cricket Club, which runs one of the country’s largest stadiums, are trying to ensure that sports enthusiasts aren’t waiting more than half their lives to join the club. Currently, its waiting list tops 200,000. Here’s a membership problem most associations would straight-up love to have, even as it stressed them out.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Social Media Roundup: How Algorithms Are Invading the Workplace

Associations Now

'Could we all eventually be taking orders from finely tuned computer algorithms? One tech writer explores the possibility. Plus: It’s time to start a diary. Mathematical models play a big part in our daily lives: They fuel our searches, dictate the ads we see, and power our infrastructure. But could they also reside in the boss’s office?

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Sequestration’s Impact Lingers for Government-Focused Tradeshows

Associations Now

'The meetings industry as a whole is doing just fine, thank you very much. But a closer look shows that events that rely on government attendance are still hurting. Last week, the FOSE technology show became the latest victim of federal budget cuts and dwindling attendance. Government-focused trade shows were delivered another blow last week when the producers of FOSE, one of the premiere events for government technology professionals, announced that the conference and accompanying exposition wo

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Advocacy Group: Information and Influence Boost Google’s Power

Associations Now

'A new Public Citizen study argues that the search giant’s growing influence over the political sphere is worth raising the alarm over. It asks: Has Google become too powerful? Google is one of the most influential companies in the world, and according to one big-name consumer advocacy group, its reach is getting so broad that it may be tough to rein in its power.

America 50
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Wednesday Buzz: Drop Facebook Like a Bad Habit?

Associations Now

'A top research firm makes the case that it may be time to put more energy into internal social media efforts rather than relying on Facebook’s massive audience. Also: An ASAE graphics whiz talks about her favorite infographic treatments. Is now the time to stop relying on Facebook and Twitter as your main social promotional media? Sounds crazy, but the research firm Forrester is making the case that you may be wasting your promotional money.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.