Tue.Feb 24, 2015

article thumbnail

Making Members Feel They Matter – Free Expert Webinar

Wild Apricot

'Want to learn how to make your members feel they really matter? Here are details on our upcoming free Expert Webinar presented by Allison Fine, author of Matterness: Fearless Leadership For A Social World.

article thumbnail

Feel the love

Aaron Wolowiec

'A few months ago, I was looking for a kid-friendly, clean, affordable place at which my family and I could eat during a weekend getaway. So the first thing I did? Turned to Yelp for customer reviews. I didn’t want marketing speak, but instead the pros and cons of dining experiences. I did the same thing a few weeks later while looking for a hotel. The point is: Word-of-mouth is a powerful marketing tool.

Survey 154
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Figuring Out the Millennials as Consumers

Jamie Notter

'Everybody wants to figure out the Millennials. There are a lot of reasons, but more and more it''s coming down to purely mercenary ones. Since the Millennials are the largest generation ever, they are ultimately going to spend more than any other generation has. We''re not seeing it fully yet--they''re still young, so they haven''t hit their prime spending years.

article thumbnail

Don’t Let the Cloud Become Your House of Cards

Associations Now

'Here’s something you can learn from the streaming maestros at Netflix: Cloud computing has the potential to become a major cost-saver for your organization, but if you aren’t maintaining your servers the right way, you might feel the pain of some major hidden costs. I’m clearing my schedule. Cancel my plans on Friday. You may not hear from me for a few days after that.

Cost 83
article thumbnail

How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

article thumbnail

4 Ways Museums Can Engage Millennials

Achieve

What do Millennials want from a museum experience? If you haven’t already, it might be time to ask us. . Museum development officers and marketing professionals are all wondering if members of the Millennial generation (born after 1979) will support museums like our parents did. The American Alliance of Museums (AAM) seems to think we won’t. Although there is very limited data on Millennial attendance each year, AAM’s Trendswatch 2013 report highlights that Millennials have a tendency to give to

More Trending

article thumbnail

Utah Restaurant Association to Cyclists: Skip the Drive-Thru

Associations Now

'After the association failed to prevent passage of a Salt Lake City ordinance allowing bike riders to breeze into restaurant drive-thrus, the group successfully appealed its case to the state legislature. Your Taco Bell fourthmeal wasn’t meant to be enjoyed on a mountain bike. In Salt Lake City, however, the issue of cyclists in the city’s drive-thrus has been driving some passionate debate.

Utah 71
article thumbnail

Tuesday Buzz: Diversity Matters, Emoji Edition

Associations Now

'How one industry group’s work is ensuring that emoji represent a broader range of human diversity. Also: Get people talking in your private community. As you probably know, nonprofit organizations have huge impacts on many aspects of our lives. Here’s a way that you may not have imagined. This week, Apple introduced beta updates of its Mac OS X operating system , which include more emoji offerings, in an effort to improve the icons’ diversity.

article thumbnail

In Wake of Terror Threat, Retail Associations Tout Security at Malls

Associations Now

'The International Council of Shopping Centers says the Mall of America and the organization’s other member malls have been preparing for the worst long before a recent threat surfaced from a Somalian terror group. With word of a potential terror threat against malls in the United States and other Western countries, a key industry group says its members are prepared for the worst—and then some.

article thumbnail

Opinion Journalists’ Group Partners with Poynter to Boost Training, Outreach

Associations Now

'The Association of Opinion Journalists and the Poynter Institute announced a new partnership that the organizations hope will bolster each other and cultivate diverse voices in the field. A group of opinion journalists are going to be getting a little help from a leading nonprofit journalism training organization. Last week it was announced that the Poynter Institute will provide management services to the Association of Opinion Journalists in a new partnership that will aim to increase AOJ’s o

Florida 52
article thumbnail

How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

article thumbnail

Best Benefit Ever: Two-Way Text Discounts for Information, Referral Providers

Associations Now

'Members of the Alliance of Information and Referral Services can get discounts on short text codes for rapid communication. What’s the benefit? Information and referral (I & R) professionals require fast, dependable ways to communicate with people who are in need of support services. Alliance of Information and Referral Services (AIRS) members can now conduct business more efficiently with the help of discounted two-way text services.

article thumbnail

No Smoking on Planes: Lung Association Reflects on Major Legislative Win

Associations Now

'A quarter-century ago, the American Lung Association successfully made the argument to Congress that smoking shouldn’t be allowed on planes. This week, the association celebrates the anniversary of that achievement—and looks forward to the steps it hopes to take next. Before we got rid of smoking in restaurants, we got rid of smoking on airplanes.