YourMembership

MARCH 7, 2016

Analytics You Don’t Want to Miss. In the highly competitive association world, member data is a vital asset that you should be putting to work. Far too often, we underestimate the value of data we have at our finger tips, and overlook some key reports that make our ROI soar. If you are using a Membership Management Software (MMS) system, you have tools at your disposal that can help turn the tide in your membership efforts, and it can really come down to something as simple as running the correc

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Recruiting Recruitment Membership Management Report 150

Higher Logic

MARCH 7, 2016

It doesn’t matter if your product is the best and your company is awesome (we’re sure it is already). If you’re not good at telling your story and conveying your message, you won’t grow. Or, if you do, it’ll be an uphill battle trying to convince people what you already know. True, stellar marketing on your part is critical for growth, but don’t forget about your greatest, strongest asset -- your customers.

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Potomac Core

MARCH 7, 2016

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? While the possibility of a recession seems unlikely this year, growth remains a challenge for many industries. According to the Conference Board , U.S. growth in 2016 is forecast at 2.0% while Global growth is forecast slightly higher at 2.5%.

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Strategy DC eBook United States 106

Eric Lanke

MARCH 7, 2016

This week I'm off to my association's Annual Conference. Two days of Board and leadership meetings, followed by two days of presentations, networking and facilitating deeper engagement with my members. I was only partly joking with a friend last night when I said this is the week where I earn my annual salary. And in that conversation with my friend (who, coincidentally, also has a conference of his own to attend this week and presentations to give) we fell to discussing public speaking and the

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Associations Now

MARCH 7, 2016

The release of the latest Airport Service Quality awards, announced recently by Airports Council International, shows that U.S. airports have a lot of improving to do to catch up with their international neighbors. Depending on where you’re headed, the classiest part of your next business trip might be the airport. Frequent fliers, take note: Airports Council International (ACI) announced last week the 2015 winners of its annual Airport Service Quality (ASQ) Awards.

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Associations Now

MARCH 7, 2016

There’s no escaping it: Expanding internationally makes demands of an association’s resources. But smart planning can help you manage the investment. Association leaders aren’t very concerned about global trends. But should they be? According to Association Laboratory’s annual “ Looking Forward ” [PDF] survey, 45 percent of respondents say that there are no global factors that affect their members, the same proportion that said so a year ago.

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How To Guidelines Survey America 56

Associations Now

MARCH 7, 2016

The American Association of Motor Vehicle Administrators partnered on a new campaign to help raise awareness of car safety technology. The American Association of Motor Vehicle Administrators is joining the National Safety Council and the University of Iowa to help drivers stay safe by better understanding their cars. Drivers should understand and be aware of what these technologies do in their vehicle so they know best how to manage them and know what they’re doing to their car.

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Iowa Technology Social Media Resources 50

Associations Now

MARCH 7, 2016

The Plant Based Foods Association, which launched this week, hopes to boost advocacy for a fast-growing sector that often finds itself in direct competition with one of the largest parts in the grocery aisle—the part represented by the meat industry. Meat-focused trade groups are pretty common in DC and elsewhere, but if Tofurky and almond milk are more your speed, this newly launched association should be right up your alley.

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Associations Now

MARCH 7, 2016

A recent ASAE advocacy survey found that members are most concerned with the Department of Labor’s proposed overtime rule, which could have far-reaching implications for the industry. The Department of Labor’s forthcoming overtime rule tops the list of policy concerns for ASAE’s members, according to ASAE’s recently concluded 2016 Association Advocacy survey.

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Proposal United States Survey Cost 48

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

MARCH 7, 2016

Could your association benefit from an “idea department?” Plus: How to find the perfect writing style guide for your website. When it comes to risks organizations face in the digital age, stagnation is among the most dangerous. Because the marketplace changes rapidly, innovation is key to survival, regardless of your industry. The real question many associations face isn’t whether to incorporate change, but how to best develop and act upon it.

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Associations Now

MARCH 7, 2016

A handful of states, along with AARP’s Public Policy Institute, are pushing the idea of state-organized retirement plans—something the institute calls the biggest change in savings plans in decades. Is it the way to create a financial buffer for the millions of people without much in the way of savings? With far too few Americans putting significant savings into their retirement plans, some associations have their eye on alternative options.

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