Wed.Dec 10, 2014

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Wild Apricot Goes Green: A Live Demo for USGBC Chapters

Wild Apricot

'On Thursday December 4th, 2014, we held an exclusive live demo for US Green Building Council Chapters. Below is the recording and transcript of this demo to show you how easy it can be to set up a website, create a directory and so much more. Wild.

Directory 174
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Tough Customers

Virtual

'A lot is made about bad customer service. But let me tell you, customers themselves are no picnic. Tom Peters once said “when your flight is messed up and you approach the counter, treat that person like she is the only person in the world that can help you. Because she is.” A lot of customers haven’t gotten that memo. So what does this mean? It means that no matter what you do, you and your staff may have to deal with a tough (sometimes irrational) customer.

Committee 122
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A Live Demo of Wild Apricot for USGBC Chapters

Wild Apricot

'On Thursday December 4th, 2014, Wild Apricot held an exclusive live demo for US Green Building Council Chapters. Below is the recording and transcript of this demo to show you how easy it can be to set up a website, manage memberships, build a directory.

Directory 150
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How a one-minute video brought the Foo Fighters back to Richmond

Association Adviser

'What can you do to persuade your favorite band to play your town? You could use a video campaign to sell tickets for show that’s not even on the calendar. What your association should be doing to. For more about this topic, click on the headline.

Video 99
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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When You Should Book: Expedia Highlights 2015 Airline Pricing Trends

Associations Now

'In a new study the travel-booking company says that, in general, consumers should expect lower airfares next year. So when should you purchase tickets? Long story short: The day of the week isn’t as big of a deal as the kind of trip you’re taking. If you’re flying in the next 12 months—and if you work in an association, the odds of travel are close to even—you may want to get the details on this new study.

Price 82

More Trending

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Collaborate, Don’t Compete: Learn to Leverage External Communities

Associations Now

'As the online physicians’ network Doximity continues to grow, the Society of Hospital Medicine aims to help members use the platform for better patient outcomes. Early this year, online physician network Doximity caught our eye here at Associations Now when it announced it had surpassed the American Medical Association (AMA) in size. That news sparked some broader concerns that associations are missing out on big opportunities to serve their members, pursue their missions, or generate re

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Associations and Urban Myths for the Holidays

SCD Group

'Some stories stick. Even when they are not true. And, if it impacts your association or your members, it spells problems. Two examples of holiday myths surface almost annually at this time of year: MYTH: Suicides Spike During Holiday Months (November, December, January) REALITY: The months of November, December and January actually have the lowest number of suicides per day, according to the University of Pennsylvania''s Annenberg Public Policy Center, which analyzed 1999-2010 data from the Cen

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Greek Life Advocates, UVA at Odds Over Rolling Stone Controversy

Associations Now

'After Rolling Stone backtracked on some of the details in its damning report describing a culture of sweeping sexual assault under the rug at the University of Virginia, national fraternity and sorority groups are demanding that the school lift its suspension on activities of all Greek Life organizations. Three major organizations that represent the fraternities and sororities on college campuses across the country have called on the University of Virginia to lift the suspension of Greek Life a

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Ctrl+Alt+Believe: Advance Purchase

Holly Duckworth

'Countless challenges face associations today. As a leader, you choose how to react to these challenges. Do you keep your association stagnant and block success, or do you create opportunities that, when leveraged, create higher levels of association achievement? Ctrl+Alt+Believe: RebootYour Association for Success moves associations through a process to clarify association beliefs, evaluate control, and create new alternate solutions.Throughout the book we use both universal principles and time

Denver 28
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Wednesday Buzz: Members Want to Know the Benefits

Associations Now

'An association marketing pro notes the danger of a key messaging disconnect when discussing member benefits. Also: why digital transformation isn’t coming along so easily for many companies. Question: Do your marketing materials focus on the benefits of your association or the features of what you offer? If the answer is the latter, SCD Group’s Steve Drake suggests you may have a problem.

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Country Music Association’s Marketing Pitch: We’re Authentic

Associations Now

'25 % The percentage of respondents who bought a new piece of music after first hearing it online, according to a November CMA study reported by Billboard. The association noted that this was higher than the 8 percent who did so based on listening to the radio. With large audiences and wide musical appeal, the Country Music Association is pushing hard on the marketing angle to sell its industry—whether it’s selling to brands or selling to new continents.

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Social Media Roundup: The Lessons of the Top YouTube Ads of 2014

Associations Now

'What associations can learn from the biggest brand successes on YouTube. Plus: How are your intellectual property protections? From cat videos to Ted Talks , YouTube has become the internet’s top repository for video content. And that includes branded videos—in many cases, they’ve become just as popular as their organic competition. Today’s Social Media Roundup explores what you can learn from 2014′s top branded videos to make 2015 a banner year for your video team.

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New Communications Guide Offers Clarity on Ebola Messaging

Associations Now

'To provide consistent, accurate messaging about Ebola should another case be diagnosed in the United States, the Association of State and Territorial Health Officials created a guide to help health authorities and policymakers answer common questions about the virus. The recent Ebola crisis incited a deluge of public and media attention. It’s designed to be simple answers to basic questions so that everybody can have it and refer to it and have a basis or a starting point.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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L.A.’s Earthquake-Proofing Problem: Who Pays?

Associations Now

'Los Angeles city officials are trying to get ahead of the next “big one” and save lives, but the costly upgrades needed for wooden and concrete buildings make a proposed retrofitting plan a big ask, associations in the city note. It’s a big task, earthquake-proofing the country’s second-largest city. Nonetheless, Los Angeles Mayor Eric Garcetti this week called for a seismic shift in the way that already-standing structures are protected from large quakes.