Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. No, that doesn’t mean you can dump all your marketing materials on top of your community members, or that you should blatantly upsell them certain products (community can help with cross promotion if done correctly).

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Team Marketing Newsletter eBook 136

Virtual

MAY 19, 2016

Done well, using social media makes all your other objectives easier. Whether your association works to build awareness, create industry standards, provide certification programs, or promote field advancements, connecting with a world of similarly invested constituents will only make your mission easier. Here’s how to get started: Post with Purpose.

Social Media 100

Social Media Georgia Video Certificate 100

Smooth The Path

MAY 19, 2016

Related: Associations can help members reflect. A new way to think about why member join. The tremendous untapped opportunity of professional development. The post Making Members Look Great! appeared first on Smooth The Path.

Member Experience 68

Member Experience Strategy 68

Associations Now

MAY 19, 2016

With a new position paper, the National Association of Secondary School Principals is making clear where it stands on ensuring equal treatment for transgender students. Prior to the Obama administration issuing guidance last week directing public schools to ensure that “transgender students enjoy a supportive and nondiscriminatory school environment,” including the ability to use bathrooms matching their gender identity, the National Association of Secondary School Principals decided it was time

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Pennsylvania Education Process Organization 75

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Association Adviser

MAY 19, 2016

The meetings industry contributes billions to the economy, creates jobs and drives economic growth, yet there are many who still don’t understand the value that meetings bring to society. We recently. For more about this topic, click on the headline.

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Industry Leadership 62

Effective Database

MAY 19, 2016

It is said that if an organization is not growing, it is dying. In other words, there is no such thing as stasis. Either you are moving forward, or you are moving backward, but you are always moving. The same can be said for data management. Either your data management practices continue to help improve the quality and value of your data, or they slowly (or quickly) move your data toward garbage and uselessness.

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Course Organization 45

Associations Now

MAY 19, 2016

Soon, people will no longer have to download apps for single-use services through Android. Plus: How a sports team won over a brand-new celebrity fan. Ever get annoyed downloading an application that won’t be used more than once—say, during an event? To address your frustration, Google has come up with Instant Apps for its Android platform. Think streaming apps.

Social Media 45

Social Media Project Tips Team 45

Associations Now

MAY 19, 2016

Rundown Attendees: 10,000 plus. Speakers: 400. Sessions: 300. Content tracks: 10. The Association for Talent Development’s 2016 International Conference and Exposition kicks off this weekend in Denver. More than 10,000 talent-development professionals will be in the Mile-High City in the upcoming days to learn how to more effectively train and develop people, as well as gain insights into the latest trends, best practices, and new solutions for designing and delivering learning programs.

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Conference Denver Colorado Content 40

Associations Now

MAY 19, 2016

New research from the Massachusetts Technology Leadership Council argues that the state’s tech industry is doing better than many others on the diversity front but that it still has a ways to go. The council says improving diversity could prove a major differentiator for the economic center of New England. In Massachusetts, the technology economy is surging.

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Massachusetts Industry Boston Recruiting 40

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy