Paradoxes in Association Management
Eric Lanke
MAY 2, 2016
Last week I tweeted this post by Amanda Kaiser of the Smooth the Path blog. In it, she wonders which members association staff should pay the most attention to: those most or those least actively engaged in the association's activities. She makes points on both sides of the argument, but eventually comes down on the side of those most engaged. It is okay to welcome everyone.
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