Wild Apricot

JULY 24, 2015

Fundraisers are a great way to bring in additional revenue, but how do you choose the right event for your organization? Check out this survey by Software Advice, you'll be surprised with the results!

Organization 270

Organization Software Revenue Survey 270

Associations Now

JULY 24, 2015

More of your attendees are using image-centric social tools like Instagram and Snapchat. Here are some ideas for what your association can do to make your convention more shareable in the world of social. You know the saying, “A picture is worth a thousand words.” Well, it seems more applicable today than ever, as the number of people using photo-, video-, and image-centric social tools like Instagram, Snapchat, and Pinterest continues to grow.

California 86

California Video Discount Conference 86

Velvet Chainsaw

JULY 24, 2015

The research* shows that much of what we do in our conference education is actually counterproductive. (*See partial list of research and books at the end of Dangerous Assumptions Part 1 post.). We spend too much of our conference time on delivery of information. The web is a better information delivery model than our events. We should shift our conference education focus to our attendees’ real business results.

Education 72

Education Conference Guidelines Content 72

Associations Now

JULY 24, 2015

A new study from the Association for Psychological Science finds that people who are self-proclaimed experts on a given issue are more likely not to see a potential gap in their knowledge—and will likely offer bad advice as a result. Here’s a tough one to swallow: That “gut feeling” of yours might just be indigestion. It’s OK to admit that you have knowledge gaps—everyone has them.

Resources 79

Resources Industry 79

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Plexus Consulting

JULY 24, 2015

By Steven M. Worth, President at Plexus Consulting Group, LLC Virtually every association membership survey our firm has undertaken over the past 17 years has shown that members most appreciate the local contacts they have with their association--as opposed to their relationship with the more distant national headquarters or even more distant international headquarters operations, if they have one.

Recruiting 62

Recruiting Recruitment Leadership Survey 62

Associations Now

JULY 24, 2015

Looking for a new office in DC? A recent report on the city’s real-estate market could offer a good starting point for your search. Also: The ups and downs of certifications at events. You may look at stories like this one and wonder to yourself whether your organization can afford to make a real estate move of its own. If you suddenly feel a desire to start crunching the numbers, a new report from the real estate services firm Savills Studley [PDF] could prove a fascinating starting point

Marketing 57

Marketing Certificate DC Virginia 57

Associations Now

JULY 24, 2015

Welcome to the weekly news quiz, where we test your nose for association news. In this edition: An association-sponsored campaign works to allow the sale of a popular beverage in national parks, another country plans to tighten its grip on NGO operations, and a new museum helps an association showcase its members’ history. Powered by Typeform.

56

56

Associations Now

JULY 24, 2015

A new study from the Association for Psychological Science finds that people who are self-proclaimed experts on a given issue are more likely not to see a potential gap in their knowledge—and will likely offer bad advice as a result. Here’s a tough one to swallow: That “gut feeling” of yours might just be indigestion. It’s OK to admit that you have knowledge gaps—everyone has them.

Resources 43

Resources Industry 43

Associations Now

JULY 24, 2015

The two major telecom firms have pulled off a merger like one that Comcast and Time Warner Cable couldn’t achieve earlier this year. While the approval came with conditions that won some positive notices, critics focused on the message the merger sends. AT&T’s merger with DirecTV hasn’t gotten anywhere near the negative attention that the failed merger between Comcast and Time Warner Cable attracted earlier this year.

Review 52

Review Price Video Tools 52

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy