Mon.May 09, 2016

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All Associations Are Not Created Equal

Eric Lanke

I write a lot about associations on this blog. That makes sense, since I serve as the staff executive of an association, and confronting the challenges inherent in that role comprise a significant portion of my mental life. One thing I know I'm guilty of (as are, I think, many others who write publicly about associations) is the unfair extrapolation of my association's situation and challenges to all associations.

Committee 100
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The 5 Essentials of Association Website Content Strategy

Vanguard Tech

Back in the good old days of the internet, “ create and they will come ” was an excellent content strategy. There were fewer websites fighting for attention, and the simple act of creating content was a sure-fire way to get people interested in you. But things have changed.

Content 70
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Call a Meeting or Get to Work? Try Both.

Associations Now

Meetings needn’t exclusively be check-ins and chit-chat. Working meetings can emphasize results and help teams better collaborate. Did the last meeting you called address something truly important? Oh, of course it did—I’m not going to be counterintuitive here and tell you it didn’t. For years we’ve been absorbing so many mantras about how to avoid wasteful meetings— keep them short , have clear agendas , do them standing up , fiddle with the thermostat —that we all know

Review 60
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Winning Back Lapsed Members with Integrated Automated Campaigns

Membersuite

A guest blog post by Informz. What’s the first thing you think about when it comes to marketing automation ? Is it the advanced technology? Is it the powerful ability to personalize on levels you’ve never reached before? Is it the hope that you’ll reduce manual work and have more successful digital marketing campaigns? For most marketers, it’s all of the above.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Monday Buzz: Innovate Conferences With “Meeting Mindshifts”

Associations Now

Improve your association events by adopting new ways of thinking. Plus: Learn how to be convincing when facts fail. Old habits die hard but, with a fluid market and the likelihood of innovations on the horizon, it can be dangerous for associations to become too set in their ways. While the redesign of membership benefits is receiving plenty of attention from associations, Velvet Chainsaw Consulting’s Jeff Hurt warns that stagnation in conference organization also should be addressed. ̶

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New Style Guide Helps Journalists Cover Diversity Topics More Accurately

Associations Now

In the face of race, LGBT, and religious issues that have arisen in the last several years, a new Diversity Style Guide was released to help journalists cover these subjects more precisely and sensitively. The Center for Integration and Improvement of Journalism (CIIJ) at San Francisco State University, with help from The Society of Professional Journalists’ (SPJ) Sigma Delta Chi Foundation, released an updated Diversity Style Guide to help journalists writing about diverse subjects and issues.

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What are your association’s tribes?

SCD Group

The other day I heard an interview with Mark Cuban (entrepreneur & owner of the Dallas Mavericks). He was being asked about the 2016 Presidential campaign and specifically about the phenomenon of the Trump and Sanders’ campaigns. Cuban’s main point: Trump and Sanders are not running traditional political campaigns but rather exemplify the theory of tribes and the building of tribes.

Dallas 40
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What’s Behind the Rise of Online Lending Associations?

Associations Now

With the Consumer Financial Protection Bureau increasingly focused on the online lending sector, a number of new industry coalitions and associations have cropped up, each with its own approach to transparency and consumer safety. Here’s what you should know about the trend. Based on the sudden surge of association interest, the online lending sector is a happening place.

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Nonprofits Assessing Impact of China’s Foreign NGO Law

Associations Now

What are the practical implications of China’s new law regulating foreign nongovernmental organizations operating in the country? The final version of the legislation clarified some issues but left many murky. A legal alert from a firm with expertise in association law offered some guidance last week. U.S.-based associations and nonprofit organizations are still assessing the impact of a law approved last month by China’s National People’s Congress to police the activities of f

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Pharmacy Group Goes to Front Lines of Zika Fight in Puerto Rico

Associations Now

With its new public education campaign, the National Association of Chain Drug Stores Foundation aims to raise awareness of the Zika virus in the U.S. territory. The spread of the Zika virus in Puerto Rico has reached the point of red alert. The Centers for Disease Control and Prevention (CDC) predicts that 700,000 people on the island could be infected by the end of the year.

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Tech Groups to Presidential Candidates: Support TPP

Associations Now

A Fresh TPP Backer Some technology groups expressed support for the Trans-Pacific Partnership right away, while others, such as the Internet Association , have come around to the trade agreement slowly. Also in the latter category is the Consumer Technology Association, which announced its decision to back the trade agreement last week. “Taking full advantage of TPP will place American companies in a more competitive place in Asia in regards to China,” CTA President and CEO Gary Shap